What you see is what you get. When it comes to your LinkedIn profile, are you scaring people away? No, I don’t mean your profile picture. The scariest LinkedIn profiles I’ve seen are those who “mask” their identity by providing limited information and not showing...
One of the presenters at MN Blog Con, Donna Hup, related a story of bloggers floating down the Chicago river on a tour of Chicago architecture: all wrote posts, all were very different. Thus, this post is a take on Saturday’s events at Concordia, but a very personal...
As a social media manager at a big brand, in a regulated industry none the less, one of the things that has consistently kept me awake at night is how we provide our community with the customer service they need on social media. What if a member tweets us at 11pm on a...
Ever had those nightmares about work or school? You know the ones… like when you go to work naked or your boss or a coworker becomes a hideous monster with gnashing teeth? Put those creatures to rest (and get some yourself) by planning ahead. Yeah, it can be tough,...
I love Twitter! I spend time each week growing professional relationships and my business by connecting with others through Twitter. I love the condensed character limit (I know…they are trying to scare me with increased limits), the quick nature of the information...
Personas and Their Importance in Social Media When I first read about the National Institute for Social Media’s plan for #AllHallowsReadNISM and the question that keeps me up at night, many different things came to mind. Admittedly, not many were social media related...
