Because social media has become a marketing and PR must-do, everyone needs to become a content creator. This means learning new skills and honing existing ones. Everyone has to write better, take better pictures, and learn to curate. The latest must-do for 2017?...
There’s been a lot of discussion lately on how social media is not healthy for you. But I’m here to tell you that it is, or, if it isn’t, that it can be! As an example, the recent elections really did a number on social media and, while I’m not a betting person, I’m...
Three C’s of Community Management: Curiosity, Courtesy, Constancy I love alliteration so I hope you’ll bear with me after reading the title of this blog. And, alliteration aside, these three c’s really do have a lot to do with community management. Of course,...
A colleague of mine recently posed a question to the group – “what is the brand or company for which you would least like to work as a social media community manager?” Our answers ranged, but a few themes emerged including political institutions, cable companies and...
A modern norm when beginning to establish a relationship is typically to connect online using social media. We meet someone and this person becomes a potential professional networking contact, new friend, or even a romantic interest. Before deciding to pursue the...
When faced with an opportunity to change industries after 15 years, my response to a potential employer was, “I don’t Tweet…is that going to be a problem”? At that time in my life I had utilized social media for recruitment and networking opportunities. I had also...
