My physical therapist told me about the concept of motivational interviewing – a technique he has quite a bit of use for. Motivational interviewing helps people overcome ambivalence and allows people struggling to change and develop (personally and professionally) and...
There are many different options professionals pursue for continuing education – classroom learning, online education, and a variety of self-directed learning options. To prepare for the NISM Social Media Strategist (SMS) certification, we offer many of those options...
As a certified social media strategist, it’s part of my job to look for patterns. Why do people respond to some posts and not others? Where’s the fine line between provocative and offensive content? How do you tell someone they should check out your product – because...
Without compelling content, it’s tough to get your business out there. Bill Gates coined the term “Content is King,” back in 1996 meaning that the whole point of content marketing is to increase visibility to attract your audience to your website as many times as...
Content Planning with a Brand Lens Like a brand, great social content takes work. There’s a lot that goes into planning each and every post on a social media platform. The American Marketing Association defines brand as “A name, term, design, symbol, or any...
Whether you’re doing it because you want a change, you’re starting out with your first “adult” job, or you are forced into job change for reasons beyond your control, for many, competing in the 2017 job market is a vast, often terrifying, unexplored frontier. Searches...
