July 6, 2017

How Social Media has Changed the World of Sports Journalism

It’s been covered over and over again how much social media has changed our world the past few years. From communication to job searching to…

June 29, 2017

The Value of a Like for Your Brand

As a Marketing Director, I used the “Like” counts on our company social media posts to measure the power of the content shared on Facebook…

June 27, 2017

Motivational Interviewing: Find Out What’s Really Keeping You from Getting Certified

My physical therapist told me about the concept of motivational interviewing – a technique he has quite a bit of use for. Motivational interviewing helps…

June 22, 2017

Is Self-Study Right for You?

There are many different options professionals pursue for continuing education – classroom learning, online education, and a variety of self-directed learning options. To prepare for…

June 20, 2017

Marketing Don’ts & Why They (unfortunately) Work

As a certified social media strategist, it’s part of my job to look for patterns. Why do people respond to some posts and not others?…

June 15, 2017

Why You Need A Content Marketing Strategy for your Brand

Without compelling content, it’s tough to get your business out there. Bill Gates coined the term “Content is King,” back in 1996 meaning that the…

June 13, 2017

Tell Your Story with Brand in Social Media

Content Planning with a Brand Lens Like a brand, great social content takes work. There’s a lot that goes into planning each and every post…

June 8, 2017

Social Networking: A Web of Powerful Professional Relationships

Whether you’re doing it because you want a change, you’re starting out with your first “adult” job, or you are forced into job change for…

June 6, 2017

Meet Social Media Professional & Professor, Margaret Stewart

Dr. Margaret Stewart took her Social Media Strategist and Instructor certifications through the National Institute for Social Media (NISM). Margaret is a college professor and…