Gaming and Simulations in Digital Marketing Education

Gaming and Simulations in Digital Marketing Education

Experiential learning is a key component in many of the classes I teach both on-ground and online at The College of St. Scholastica and as an adjunct at Colorado Technical University.  Online gaming and simulations take the experience a step further to physically and...
Influence at 20, 40 & 60

Influence at 20, 40 & 60

It’s amazing how many people tell me they feel like they aren’t heard by their employers. My 20-something students claim they are undervalued and overlooked for their potential and contributions. My 40-something friends talk about being passed over for promotions and...
Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand

Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand

Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most...
3 Must Have Tools for Remote Social Media Management

3 Must Have Tools for Remote Social Media Management

There are so many marketing companies that are hiring remote social media managers – it’s almost frightening. Finally, everyone is jumping on the social media bandwagon. It might look easy to manage social media remotely but it’s not a simple job. Remote social...
What’s the difference between a strategist and a fortune teller?

What’s the difference between a strategist and a fortune teller?

I would imagine fortune tellers see an increase in business at the end of each year. It tends to be when most of us stop and wonder about what the future – the next year and beyond – really holds. Fortune tellers oblige our curiosity and look into a crystal ball to...
A New Years Evolution

A New Years Evolution

What is your goal for 2018? Every year, people take the opportunity of a new year to set new goals where they achieve something better or take an old habit to the graveyard. In the process however, they beat themselves up, fail to manage the level of stress and dwell...