NISM Blog
Where Selfies and Sales Intersect
Photo by Sound On from Pexels If someone told you 20 years ago that you could make bucket loads of money and influence sales trends simply by taking a picture of yourself, would you have believed them? While the idea of taking a “selfie” or a self-portrait is a...
Celebrating Online Learning
These days, it’s nearly impossible to find an individual who never has sat down to watch an educational video or take a course online. From training videos for new employees to motivational Ted Talks, our access to information is limitless, thanks to digital learning....
How Live Streaming Contributes to Your Sales
Image credit: Pexels Live videos have become a massive trend in online retail. There are a few reasons behind this curious development. First, social media facilitates broadcasting in technical terms: it’s never been so simple to go live! Second, brands want to engage...
The Heart of Community Management
“When I grow up, I want to be in charge of community engagement for a vegan butcher shop!” My guess is, the number of people who have had this thought is approximately zero. So how do you go about fostering a culture around such a niche career? The answer is... well,...
Six Ways I Deal With Test Anxiety
Has it been a while since you have taken an exam? Do exams make you nervous or anxious? Prepping for and taking exams can stir up all kinds of feelings and emotions for some of us. I know that I get anxious when I have a test on the horizon. I just recently took my...
Cybersecurity Implications of Using Social Media
Let’s face it: We live in the social media age. We crave attention. All the world's a stage! Most of us are actively promoting ourselves with social media, and to be honest, it works. <insert shameless plug for my sites here,...
Studying for the NISM Social Media Strategist Exam
So, the prep course is over and I survived the six weeks. It was a busy six weeks for sure, but I am so glad that I took the course, learned some new things and brushed up on some old skills. You might be wondering what comes next? If you took the prep course because...
Trust Me, I’m a Marketer
I felt like Dear Abby, listening to the plight of Ignored Marketer in Minneapolis (the pen name I assigned her in my mind). She asked me, “What am I supposed to do to get people to trust my team?” The “people” she was referring to were leaders, peers, vendors – her...
What is the NISM Social Media Strategist Prep Course?
Questions yet? I am guessing you might have a few. For example: What is this prep course all about? How involved do I have to be? How much work is involved? These are all the questions that I had before I started the course. I worried I wouldn’t be able to manage it...