NISM Blog
3 Cyber Security “Fakes” to Watch Out for on Your Social Media
Image Source: Unsplash Social media provides excellent platforms for many of us to promote products and services and reach a much bigger, greater market around the world! Plus, we’re human and we are social creatures by nature (yes, even introverts crave people...
Don’t Pull the Social Media Wool Over the Eyes of Customers – Business Perception vs. Business Reality
Image Source: Unsplash Building your brand on social media is an essential step for marketing your business. However, it's important to do so with care. While it’s great to have fun with your brand personality and show off your brand in a positive light, it’s easy to...
An Honest Conversation with Four Social Media Strategists
Back in February, we hosted a live webinar panel with four certified Social Media Strategists. The conversation was led by Amy Jauman, SMS, and featured Katy Spencer Johnson, SMS, Amanda Andresen, SMS, and Ashley Hunter, SMS. The discussion gave us insights into how...
“I don’t Tweet”
When faced with an opportunity to change industries after 15 years, my response to a potential employer was, “I don’t Tweet…is that going to be a problem”? At that time in my life I had utilized social media for recruitment and networking opportunities. I had also...
Meet and Greet: Teri Kojetin
Every day we all play a part of different mini communities – work, hobbies, family, faith, school, neighborhood, friends – but often we limit ourselves in terms of professional communities outside of our co-workers. One of the goals at the National Institute for...
Part II: Marketing Don’ts & Why They (unfortunately) Work
A few weeks ago, I asked my network what marketers do that they find annoying. I was hoping to uncover themes…and I did! I wrote about the first set of responses in the NISM blog post Marketing Don’ts & Why They (unfortunately) Work. But as I wrote the first blog,...
How Social Media has Changed the World of Sports Journalism
It’s been covered over and over again how much social media has changed our world the past few years. From communication to job searching to procrastination and time-wasting, social media leaves a mark. There’s also no doubt social has vastly changed the tasks for...
The Value of a Like for Your Brand
As a Marketing Director, I used the “Like” counts on our company social media posts to measure the power of the content shared on Facebook and Twitter. But does that really measure what we think it does? How do you measure a Like? Does a Like lead to a relationship...
Motivational Interviewing: Find Out What’s Really Keeping You from Getting Certified
My physical therapist told me about the concept of motivational interviewing – a technique he has quite a bit of use for. Motivational interviewing helps people overcome ambivalence and allows people struggling to change and develop (personally and professionally) and...