NISM Blog
5 Digital Marketing Trends to Target Gen Z
Also referred to the iGeneration, this generation covers anyone born between 1995 to the mid-2000s. Ideally, this lot was born during the age of the internet. This particular customer base has completely changed or rather disrupted the way we market. This generation...
Strategic Planning. Think Tactically
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...
Social Media and Customer Engagement
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...
Who Should Run Your Social Media
Since it’s 2016, hopefully your company has developed some strategy to utilize social media -- even if it’s fairly limited at this point. (For some B2B companies, though, you might have a good reason to not yet be involved.) If you’re still new to social media or...
Businesses Not Being Social on Social
In the last few years, there’s been a trend towards organizations describing themselves as “a social business.” Because of the way this term is used, it can come off like a buzzword. In reality, it’s really important -- and amidst all the other ways your business is...
National Institute for Social Media Purchased by Two Education and Business Operations Veterans; New CEO Appointed
National Institute for Social Media Purchased by Two Education and Business Operations Veterans; New CEO Appointed New CEO Jennifer Radke is seasoned executive within the education marketplace and one of the new owners MINNEAPOLIS – MAY 25, 2016 –– The National...
Excited for the Journey
When I started in the field of higher education over 15 years ago I had no idea the potential existed to build a company that would marry many of my passions into one career and organization. Today those passions and my background collide as I take over the role of...
Why it’s Time to Retire the Auto-DM
Twitter Chats are a great way to meet like-minded people. Oftentimes, you’ll interact with someone on a Twitter Chat within your industry/vertical that you had no clue even existed. They weren’t a “lead” or anything for you, or anyone you were targeting in any way --...
HOW TO: Find Free Images You Can Re-Use On Your Site
A good stock photo means everything to a blogger. The entire point of using images is to enhance your content, which is why you don't want to have to use sub par stock photos on your posts. Unfortunately, you don't always have a choice in the matter. If you can't find...