NISM Blog
Product Reviews Vs. Social Media Commentary: Which Matters More?
Image: Pexels Reviews can be a major factor in the decision process for many shoppers. Especially when they’re shopping online and they can’t physically touch or test out what they’re buying, and there are so many other options available. If you’re looking for ways...
NISM Hosts YLAI Fellow Jean Carlos López
“The Young Leaders of the Americas Initiative (YLAI) Fellowship Program is an annual exchange program for 280 young business and social entrepreneurs from 37 countries across Latin America, the Caribbean, and Canada, who are matched with businesses and organizations...
7 Best Social Media Image Practices for Businesses
The importance of images on social media cannot be understated. And with some of the fastest growing social media networks (Pinterest, Instagram) emphasizing images, consumers’ expectations are growing broadly. Need proof? Posts with visuals see 2X more engagement on...
Six Ways I Deal With Test Anxiety
Has it been a while since you have taken an exam? Do exams make you nervous or anxious? Prepping for and taking exams can stir up all kinds of feelings and emotions for some of us. I know that I get anxious when I have a test on the horizon. I just recently took my...
Cybersecurity Implications of Using Social Media
Let’s face it: We live in the social media age. We crave attention. All the world's a stage! Most of us are actively promoting ourselves with social media, and to be honest, it works. <insert shameless plug for my sites here,...
Studying for the NISM Social Media Strategist Exam
So, the prep course is over and I survived the six weeks. It was a busy six weeks for sure, but I am so glad that I took the course, learned some new things and brushed up on some old skills. You might be wondering what comes next? If you took the prep course because...
Trust Me, I’m a Marketer
I felt like Dear Abby, listening to the plight of Ignored Marketer in Minneapolis (the pen name I assigned her in my mind). She asked me, “What am I supposed to do to get people to trust my team?” The “people” she was referring to were leaders, peers, vendors – her...
What is the NISM Social Media Strategist Prep Course?
Questions yet? I am guessing you might have a few. For example: What is this prep course all about? How involved do I have to be? How much work is involved? These are all the questions that I had before I started the course. I worried I wouldn’t be able to manage it...
Social Media’s Winning Combination
According to a report by Pew Research, “Nearly seven-in-ten Americans now use social media.” In today’s world, it is impossible for many to imagine business success without the use of technology, specifically the use of different social media tools. Despite the vast...