NISM Blog
Save Yourself from a Copyright Violation
Image source: Unsplash I hope by now, we all know that just because we saw an image on the internet, it does not mean it's generally free for us to use as we please. A real-life example can be drawn from a situation a marketing person in my company faced a long time...
Using Humanizing Analytics to Appeal to Your Target Audience
Image Source: Pixabay When most people think of analytics, their minds gravitate toward images of overwhelming numerical data, technical jargon, and people pulling their hair out trying to figure out what all of it means for their business. There’s a natural...
Personal Branding Tips from Nancy Drew
I began a new research project this year – the history and mysteries of Nancy Drew. She’s influenced the world over the last ninety years and the world has changed her, and it’s been fascinating to consider the changes over nearly a century of mystery novels. In my...
Meet Social Media Professional & Professor, Margaret Stewart
Dr. Margaret Stewart took her Social Media Strategist and Instructor certifications through the National Institute for Social Media (NISM). Margaret is a college professor and researcher at the University of Florida (UNF). She is a consultant and trainer for Socially...
Where do You Start with Social Media?
I am asked the above question often, and my answer is always, “What is your purpose for using social media?” And for me, this is a two-fold question: (1) What is the purpose of the business or as Simon Sinek says, “Your WHY?” and (2) What is the purpose of using...
Why don’t bloggers use APA citations?
Recently, I was explaining how bloggers reference sources and was asked, “If acknowledging the original contributor is important, why don’t bloggers use citations like we all had to do in high school and college?” That’s a good question, isn’t it? When blogging was...
Your Social Media Career and the Value of Education
The evolution of social media from a tacked-on, part-time position to a full-fledged career is fascinating to see. It has grown in the past 10 plus years from being optional to an integral part of an organization’s growth and success. Job titles for the social media...
Take the Stress Out of Your Test
Taking a certification exam can be stressful and rightfully so! You are undertaking an important step in adding to your credentials and shouldn’t be taken lightly. This may be the first test you’ve taken in years or the most challenging exam you’ve ever prepared for....
Share with Care on Social Media
In the world of social media marketing, you are what you share to a very great extent. People actively engaged in an organization’s social community are primarily doing so because they seek information and, sometimes, dialog. If you share wisely, you build an...