NISM Blog
How to Host a Virtual Event or Fundraiser
During the pandemic the world shifted. Organizations had to rethink the way they fundraised, hosted events (if they even did), and utilized volunteers. Due to the economic climate, some companies or individuals saw a need to pull back their annual contributions. We...
Social Retail: COVID-19 Changed How We Buy
Consumer behavior has undoubtedly shifted to the use of digital tools in the last few years due to the COVID-19 pandemic. If you are like me, and you check out your list of purchases on your Target or Amazon app, there’s an upward trend in purchases. You’ve likely...
Teaching Social Media to Adults
Working as a social media professional is more than community management, strategy, and marketing. Most social media roles entail some aspect of education. This can be anything from educating leadership on the goals and fundamentals of social media to teaching team...
Influence at 20, 40 & 60
It’s amazing how many people tell me they feel like they aren’t heard by their employers. My 20-something students claim they are undervalued and overlooked for their potential and contributions. My 40-something friends talk about being passed over for promotions and...
Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand
Through our partnership with St. Mary's University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most interesting...
3 Must Have Tools for Remote Social Media Management
There are so many marketing companies that are hiring remote social media managers - it’s almost frightening. Finally, everyone is jumping on the social media bandwagon. It might look easy to manage social media remotely but it’s not a simple job. Remote social media...
Instructor Highlight – Dr. Jennifer Pollard, SMS
The team at the National Institute for Social Media (NISM) is excited to introduce you to one of our newly certified instructors, Dr. Jennifer Pollard, SMS. Dr. Pollard is an industrial an organizational psychologist and a developmental strategist who has worked with...
What’s the difference between a strategist and a fortune teller?
I would imagine fortune tellers see an increase in business at the end of each year. It tends to be when most of us stop and wonder about what the future – the next year and beyond – really holds. Fortune tellers oblige our curiosity and look into a crystal ball to...
A New Years Evolution
What is your goal for 2018? Every year, people take the opportunity of a new year to set new goals where they achieve something better or take an old habit to the graveyard. In the process however, they beat themselves up, fail to manage the level of stress and dwell...