NISM Blog
Make Actionable Audits Work For You
Data-driven marketing, strategy, and social media; more than just buzzwords in thought leader Twitter threads. Strategy driven by accurate and actionable data analysis can help marketers, strategists, organizations, and individuals highlight opportunities for stronger...
Establishing an Online Community with Facebook Groups
Image source: Unsplash Gathering as a community. A concept we have not forgotten but have missed doing in the traditional sense during the Pandemic. Even before our lives were moved to an online or hybrid world, Facebook was providing ways to cultivate meaningful...
Maintaining Your Skills Through Continuing Education
In most professions, the learning doesn’t stop when you graduate. Having a career in social media, marketing or communications is no exception. However, the amazing thing about education in our world right now is that there are so many options to choose from, both...
Asking the Magic 8 Ball – Stepping into 2018
Making plans for the upcoming year, and sometimes even just for a week, can feel like an impossible task. At times it is hard to predict what lies ahead and what might happen. Wouldn’t it be nice to have a crystal ball to show us what lies ahead? Or even just a...
Professional Goals and Predictions: NISM’s December Blog Series
We received such great feedback about our #AllHallowsReadNISM series (October’s blog posts about the marketing mistakes that scare our SMS community), we decided to try another theme for December – goals and predictions. We asked our SMS community to share both! 2018...
Get Social at Work
Social technology use in the workplace often includes goals of enhancing productivity, influencing efficient collaboration and fostering a rich environment of communication. According to recent research by McKinsey & Company, 72% of all companies use social...
YouTube vs Facebook and The Future of Online Video
Video is the future of content marketing! Those have been the words of many mainstream media companies[1] and new age entrepreneurs[2] for the past couple of years. In a world where visual representation keeps growing these words have increasingly become reality. With...
Green Bean Casserole: Side dish or epic marketing plan?
The Sunday before Thanksgiving I darted into a local grocery store to grab the dozen-or-so items I still needed for Thursday’s big dinner. On the list were all the ingredients for Green Bean Casserole. I knew where to get to everything I needed – with the exception of...
Is the SM Customer Care Revolution Leaving You Behind?
In today’s hyper-competitive marketplace, a business owner needs to understand and adapt to change. Consumers demand excellent customer service; businesses are finding new ways to satisfy customers by providing customer care on social media platforms. Are you being...