NISM Blog
Why Social Media is the Key to Building Brand Credibility
Image credit: Unsplash Given our limited movements under COVID-19, social media has become an even more crucial outlet by which people keep in touch with their friends and loved ones. Of course, social media use is nothing new. But according to the Pew Research...
How To Reach Millennials Using Social Media Marketing
Photo by Andrea Piacquadio from Pexels Though many still consider millennials as a younger generation, they are actually in their late 20s to early 40s and were the first generation to access social media. As such, they are the most active generation on social media,...
For the LOVE of Social
Sometimes, social media can get a bad rap. From studies that link high levels of social media use and depression to other studies that find social media facilitates false news traveling faster than true stories, it can be easy to fixate on the negative. Today is...
#AllHallowsReadNISM: The Frightening #Fails of Responding on Social Media
As a social media manager at a big brand, in a regulated industry none the less, one of the things that has consistently kept me awake at night is how we provide our community with the customer service they need on social media. What if a member tweets us at 11pm on a...
#AllHallowsReadNISM: Your Worst Nightmare (Come True)!
Ever had those nightmares about work or school? You know the ones… like when you go to work naked or your boss or a coworker becomes a hideous monster with gnashing teeth? Put those creatures to rest (and get some yourself) by planning ahead. Yeah, it can be tough,...
#AllHallowsReadNISM: Twitter Monsters
I love Twitter! I spend time each week growing professional relationships and my business by connecting with others through Twitter. I love the condensed character limit (I know…they are trying to scare me with increased limits), the quick nature of the information...
#AllHallowsReadNISM: Who Will You Be for Social Media Halloween?
Personas and Their Importance in Social Media When I first read about the National Institute for Social Media’s plan for #AllHallowsReadNISM and the question that keeps me up at night, many different things came to mind. Admittedly, not many were social media related...
#AllHallowsReadNISM: Individuals Who Turn Into Monsters
The thing that scares the bejeezus out of me is a person posting on social media who is not nice or intends to cause some form of harm to others. The intent of social media is to connect individuals and groups. It is not a place to bash or virtually segregate others...
#AllHallowsReadNISM
Every year, Neil Gaiman encourages us all to “give someone a scary book” to celebrate Halloween. You can join Neil by sharing your favorite scary book and following #AllHallowsRead on all of the major social media platforms. As someone who loves books – and loves...