NISM Blog
How Social Media Has Become a Priority For Real Estate Agents
Image source: Unsplash Real estate agents are using social media to help homebuyers and home sellers now more than ever before. However, most of these agents are struggling to get the most value out of their social media efforts. Recent research indicates posting on...
Social Media Career Trajectories in 2022
Are you pondering a career in social media? One of the first things to consider is whether you are interested in a creative position or something more analytical and data-driven. The average workday between the two is liable to be a wildly different experience....
Why Packaging Needs to be Social Media Ready
Our mode of communication has become modernized because of technology. Most people spend the majority of their time monitoring their mobile phones and engaging in social media. Instagram, Facebook, and WhatsApp are some of the popular social media platforms. It shows...
Professional Goals and Predictions: NISM’s December Blog Series
We received such great feedback about our #AllHallowsReadNISM series (October’s blog posts about the marketing mistakes that scare our SMS community), we decided to try another theme for December – goals and predictions. We asked our SMS community to share both! 2018...
Get Social at Work
Social technology use in the workplace often includes goals of enhancing productivity, influencing efficient collaboration and fostering a rich environment of communication. According to recent research by McKinsey & Company, 72% of all companies use social...
YouTube vs Facebook and The Future of Online Video
Video is the future of content marketing! Those have been the words of many mainstream media companies[1] and new age entrepreneurs[2] for the past couple of years. In a world where visual representation keeps growing these words have increasingly become reality. With...
Green Bean Casserole: Side dish or epic marketing plan?
The Sunday before Thanksgiving I darted into a local grocery store to grab the dozen-or-so items I still needed for Thursday’s big dinner. On the list were all the ingredients for Green Bean Casserole. I knew where to get to everything I needed – with the exception of...
Is the SM Customer Care Revolution Leaving You Behind?
In today’s hyper-competitive marketplace, a business owner needs to understand and adapt to change. Consumers demand excellent customer service; businesses are finding new ways to satisfy customers by providing customer care on social media platforms. Are you being...
NISM Education Comes to Germany!
The National Institute for Social Media (NISM) is excited to welcome one of its newest educators into our highly skilled community, Magdalena (Lena) Schurmann, SMS. Not only is Lena a talented Social Media Strategist (SMS) who owns her own business, but Lena is also...