NISM Blog
Conference Content: How to Plan & Perform
What are social media strategists best at? A lot of things, definitely! One of the strongest? Planning! Whether virtual or in-person, conferences are the place to form genuine, quality connections with like-minded professionals. They allow you to learn from...
Can AI Tools Create Good Blog Content: A Case-Study
AI is here and definitely making an impact in businesses today. We may not even realize we have been using forms of AI for years. Ever heard of Grammarly? That tool has been helping people double check their grammar for years now. And what about chatbots. These AI...
8 Tips to Nail Your HARO Pitch as an Expert Source
It’s no secret that media exposure is great for business. It increases your visibility and credibility, helps you reach new audiences, and drives traffic to your website. The good news is that today, getting some clout is easier than ever with services such as HARO,...
Tools for a Wow Factor on Instagram
Before we get started, be sure to check out my previous NISM blog post, 4 Ways to a Wow Factor on Instagram. Now that we’ve discussed on-trend visual marketing tactics for Instagram, it’s time to showcase the apps and tools that you can use to make these tips a...
4 Ways to a Wow Factor on Instagram
Recently, Facebook has taken more steps toward prioritizing meaningful interactions between friends and family and less on brand content, allowing Instagram to step in as “the new home for brands.” This means it is more important than ever for Instagram marketers to...
Celeste Russell Joins NISM as Content Creator Intern
As an institute that believes firmly in life-long education, we are excited to introduce you to our very first Content Creator Intern, Celeste Russell. Celeste was born and raised in Las Vegas, Nevada and moved to Minnesota to pursue a degree in Acting and...
Should You Buy a Positive Review?
I recently visited a local McDonald’s, and noticed a change on the top of the receipt. In the past, they asked for feedback about my experience, and in return, they offered a free Quarter Pounder with cheese or a free breakfast sandwich for my feedback. This time, as...
Can You Teach an Experienced Marketer New Tricks?
We asked recently certified Social Media Strategist Patricia Diaz why, as an experienced marketer, she decided to pursue certification through NISM. Here's what she had to say! Employees across the U.S. work under the assumption that learning is done on the job and...
Social Media and Self-Care
Self-care is a word you’re probably familiar with and chances are your version of self-care is different than mine. Maybe you’ve got a stressful job and self-care for you is meeting up with your best friend on a Friday night after work for ½ priced apps and drinks. Or...