NISM Blog
AOU Creative Group Joins the List of SMS Certified Agencies
The National Institute for Social Media is proud to announce that the AOU Creative Group has earned the NISM Certification Agency Badge. Agency certification signifies a commitment to the professional development, education, and certification of its employees. Team...
Social Media Management on a Shoestring Budget: Top 3 Skills for Success
In today's digital age, social media has become a powerful tool for businesses to connect with their audience and grow their brand. Hopefully, that goes without saying. However, managing a successful social media presence can be challenging, mainly when you need more...
10 Creative Ways To Use Video Marketing In Your Business
In today's digital landscape, video marketing has become a critical tool for organizations. It's an efficient approach to engage your audience, advertise your products or services, and build your brand. This post will look at ten innovative ways to employ video...
6 Observations on Keeping up with Social Media in a Changing World
More than 25 University of Minnesota Hubbard School of Journalism & Mass Communications alumni, guests, and board members from the HSJMC came together Sept. 25 at the Republic to hear how four Twin Cities industry experts use social in a changing world and what...
The Latest Trends in Content Marketing
The digital marketing landscape is evolving fast. As a result, companies need to update their strategies over time. In this post, we’re going to have a look at the latest trends in content marketing so that you can make sure your strategy is heading in the right...
Twitter Lists and Your Social Strategy
Twitter lists are a very helpful organizational tool which allows you to filter accounts by the categories that you've assigned them to. For example, if I have connected with individuals that I know value education, I can add them to a list labeled: Education. Then...
Skittles in the Rain: Social Listening Offers Unique ROI Opportunity
If a brand is going to spend advertising dollars, no matter how insignificant it may be to the overall advertising budget, isn’t it important to monitor? This case study highlights how one brand missed a potential opportunity by not engaging in an organically driven...
Changing of the Seasons
As I drove to Duluth over the holiday weekend, I found myself wondering where the summer went. I started lamenting over the fact that I didn't spend nearly as much time outdoors as I had envisioned, while at the same time, feeling a little excited by the promise of a...
Meet and Greet: Patricia Diaz
The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....