NISM Blog
Missing Something? Social Media Research Is an Integral Part of Your Campaign
In this ever-changing world and economy, coupled with the frantic pace of life, businesses want to see results… and quickly! Clients’ requests and deadlines seem to come in on an hourly basis. Social media and technology platforms continue to launch, grow, or fail at...
How to Host a Virtual Event or Fundraiser
During the pandemic the world shifted. Organizations had to rethink the way they fundraised, hosted events (if they even did), and utilized volunteers. Due to the economic climate, some companies or individuals saw a need to pull back their annual contributions. We...
Social Retail: COVID-19 Changed How We Buy
Consumer behavior has undoubtedly shifted to the use of digital tools in the last few years due to the COVID-19 pandemic. If you are like me, and you check out your list of purchases on your Target or Amazon app, there’s an upward trend in purchases. You’ve likely...
Reconnecting with Reviews – Why we need reviews in our online portfolio
Online reviews have become a part of everyday purchase decisions and social media interaction. Still, business owners and companies have a hard time with reviews. The potential pitfalls and not too obvious numbers of returns make it hard to see the benefits. Although...
3 Ways to Develop a Successful Holiday Marketing Campaign
Is it just me or did the holiday sales start even earlier this year? Many retailers offered "Black Friday Week" deals instead of "Black Friday" deals. Based on what I've read and heard from family and friends, these week-long deals made an impact. So, what makes a...
Got Baggage? Try Social Media to Resolve Your Customer Service Issues.
Last month, I returned from Germany and my bag did not. An experienced traveler, I wasn’t even worried. My bag has always made its way back home. But when it wasn’t delivered the next day as promised, I called the Delayed Baggage Department and learned that my bag was...
The Most Dangerous Word in Social Media
I ran a business page on Facebook called Brocade Certification, which supported the Brocade Certification Program. It was a place where I could engage with our candidates, keep them informed about the program, have some fun by posting challenges, and occasionally,...
New Social Media Strategist Certification Preparation Course Offered in El Paso, Texas.
The National Institute for Social Media (NISM) is excited to announce their first Social Media Strategist (SMS) certification prep course offered in a blended format in El Paso, Texas starting this month. “We are proud to have an excellent educator, Crysti...
MEET AND GREET: Mordecai Holtz
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...