10 Creative Ways To Use Video Marketing In Your Business

by | Jun 20, 2023 | Strategy | 0 comments

In today’s digital landscape, video marketing has become a critical tool for organizations. It’s an efficient approach to engage your audience, advertise your products or services, and build your brand. This post will look at ten innovative ways to employ video marketing in your organization, as well as current examples from businesses.


1. Product demos and tutorials

One of the most typical uses for video marketing is to demonstrate your products or services. You can develop product demos that show your product in action or tutorials that teach your audience how to best use your product. This style of video can help you create trust and credibility with your audience, as well as improve sales. For example, Peloton, a prominent fitness brand, uses video demos to demonstrate its cycles and treadmills in action and help buyers understand how to use them.


2. A peek behind the scenes

People enjoy seeing how products are manufactured or how firms function from an inside perspective. Giving your audience a peek into your business’s culture, procedures, or events is possible with video marketing. This can enhance the relationship you have with your audience and increase their sense of loyalty to your company. For instance, Nike’s “The Making of Air Max Day” film shows viewers how the recognizable Air Max sneakers are created behind the scenes.


3. Testimonials

Happy customer testimonials can be an effective marketing strategy. Customers’ endorsements and social proof can be displayed through video marketing. This can enhance conversions by fostering trust among potential customers. For instance, the skincare company Sunday Riley uses user reviews to demonstrate the value of their products on their website and social media pages.


4. Explainer videos with animation

Animated explainer movies are a fun and engaging method to communicate complex concepts or ideas. You can use this type of video to educate your audience about your products or services or to present a new concept. This type of video can be an excellent approach to raise brand awareness and deepen your audience’s understanding of your company. Dropbox, for example, employs an animated explainer movie to demonstrate how their product works and its benefits.


5. Webinars and live events

Webinars and live events are excellent ways to interact with your audience in real time. You may use video marketing to promote your webinars or live events and offer your audience a taste of what they can expect. This style of video can assist in raising event registrations and build excitement. Hubspot, for example, employs video marketing to promote their webinars and offer viewers a taste of what to expect.


6. Video Blogs

Video blogs, often known as vlogs, are a popular way to generate content and cultivate an audience. You can utilize video marketing to make vlogs that demonstrate your expertise, offer tips and methods, or share personal stories. This type can help you create your brand and position yourself as an industry thought leader. Marie Forleo, for example, employs video marketing to produce weekly vlogs that offer business advice as well as motivation.


7. Interactive Videos

Interactive videos are an entertaining and engaging approach to engage your audience with your material. You can utilize video marketing to build interactive videos in which your audience can choose their own adventure or respond to questions. This style of film can aid in increasing engagement and brand recognition. Netflix, for example, made an interactive film for the show “Black Mirror” that allowed fans to build their own storyline.


8. Social Media Ads

Ads on social media can be an effective way to advertise your goods and services to a wider audience. With the use of video marketing, you can make captivating commercials that promote your goods or services or raise awareness of your company. Increase conversions and grow your social media following with this kind of video. For instance, Glossier advertises on social media to promote its skincare and cosmetics lines and raise its profile.


9. Customer service and Frequently Asked Questions

Video marketing can also be used to give customer service and answer commonly asked inquiries. You can make movies that walk clients through typical problems or provide step-by-step advice. This type of video can help to reduce customer support queries and give a better customer experience. For example, Apple has a dedicated YouTube channel where they provide video tutorials and troubleshooting assistance for their devices.


10. Influencer Collaborations

The effectiveness of these collaborations can be increased using video marketing, which is a common marketing tactic for working with influencers. In order to advertise your goods or services to their audience, you might collaborate with influencers to produce videos. By reaching new audiences and establishing trust, this kind of film can help brands become more well-known. For instance, fashion label Revolve routinely works with influencers to produce video content that highlights their apparel and accessories.


Whether you want to showcase your products, educate your audience, or simply communicate your message, videos can set you apart in a crowded industry. Are you looking to unlock the power of video marketing and take your brand to new heights? We have the perfect solutions for you!

If you are looking for short tips on how to reuse your video content to grow traffic to and from your website, watch this video on YouTube by SMBL Consulting. Video works great for repurposing because it’s based on a script and it’s easy to identify at which points to create a segment that you can then repurpose.

Also, you can read or purchase any of the resources or trainings below

Make 2023 Your Video Year! (thinkific.com)

How to create successful video content for social media (thinkific.com)

How to Stand Out on Video and Boost Your LinkedIn Presence (thinkific.com)

6 Social Video Marketing Trends to Consider in 2023 – NISM Online

and get ready to unleash the full potential of video marketing. Your business deserves to shine, so let’s make it happen together!


headshot of the author, Ruth Kusemiju. Talented marketing and communications strategist.Author: Ruth Kusemiju

Ruth is a skilled marketing strategist with years of experience in digital marketing. She specializes in helping entrepreneurs, small business owners, streamline their marketing efforts using proven digital marketing strategies. Ruth has successfully conducted marketing strategy sessions with clients in a variety of industries, including Ecommerce, Non-profits, Health and Wellness, Digital Agencies, Real Estate, and Law Firms. When she’s not working, she enjoys reading, solving puzzles, and playing the violin.

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