NISM Blog

Meet and Greet: Chris Strub

Meet and Greet: Chris Strub

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...

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Instagram Reels: Trendy and Targeted!

Instagram Reels: Trendy and Targeted!

Last month, we broke down why Instagram Reels are so successful for reach and how to get started making them. If you haven’t read that blog post, we suggest you start there!  Now, we’re diving into the fun side of IG Reels. From finding inspiration, to hopping on...

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Social Media Storytelling for Business

Social Media Storytelling for Business

Anyone in the social media industry will tell you that social media marketing can be quite simple: people want to see people on social media. And this is true, but it also needs to be done effectively. Oftentimes many accounts’ marketing campaigns can fail because...

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The Most Dangerous Word in Social Media

The Most Dangerous Word in Social Media

I ran a business page on Facebook called Brocade Certification, which supported the Brocade Certification Program. It was a place where I could engage with our candidates, keep them informed about the program, have some fun by posting challenges, and occasionally,...

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MEET AND GREET: Mordecai Holtz

MEET AND GREET: Mordecai Holtz

INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...

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Questions to Include in an RFP for a Video Project

Questions to Include in an RFP for a Video Project

The need for video in today’s business environment is ever increasing. To help you evaluate and determine the best organization to produce your video, you may consider releasing an RFP (Request For Proposal).  A video RFP should solicit the following information....

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