NISM Blog
Battling Imposter Syndrome as a Social Media Professional
Since NISM brings together an international community of social media professionals who learn from one another in live webinars and virtual chats, it’s no wonder there’s one topic we see come up time and time again – Imposter Syndrome. Chances are you’ve clicked on...
Recruiting Top Candidates Using Social Media
What does it take for a job post to grab one’s attention? When it comes to recruiting for your company, where are you finding qualified applicants? It seems as if so many companies are struggling to find long-term, qualified, and reliable candidates. Everyone wants to...
Getting Inspired by Social Listening
“Even when you love social listening, you find those moments where you are tired or and want to take pause, or you feel like it can be the task that you put off for another day. And one that never comes unless it must, unfortunately. Social listening is really no...
Proving the Value of Your Continuing Education
As the National Institute for Social Media continues to grow and an increased number of educational opportunities appear in the social media space, certified Social Media Strategists (SMS) are more often finding themselves wondering, “Does this count as continuing...
Highlights from the 2019 Social Media Job Study
Every few years, NISM reviews the content of our certified social media strategist (SMS) exam. Part of the process is a job study – an opportunity to check in on what employers are looking for in the field of social media, what changes may have occurred, and...
The Resource for Social Media Professionals that Will Take a Lot of the Guess Work Out of the Job
When social media as we know it today first came on the scene in 1997, it was viewed as a way for people to stay connected with friends near and far online. It wasn’t long, however, before businesses started taking note of the medium’s potential to connect them with...
Can’t Stop Won’t Stop: Continuing Education for Digital Marketers
Things change and so must we! In this ever changing, ever growing, technology-driven world, it’s important for digital marketers to stay informed and up-to-date of the latest trends, tips, tactics, and techniques to better serve our clients. What may have worked two...
Memes: Are They Right or Wrong For Your Business?
If you opened this article, there’s a good chance you fall into one of two categories: You either love and regularly post memes as part of your social media mix, or you have no idea what a meme is and you’re hoping to learn more. Whichever category you fall in, this...
Overcoming Limitations
I enjoyed reading and writing as a kid, but I didn't discover my love for writing until I became an adult. I write for a living and remarkably, I didn't decide I wanted to write a book until recently. Like really truly commit to writing a book. For some reason, I...