NISM Blog
NodeXL: Identifying Powerful Connections on Social Sites
Have you ever wondered who or what really influences your followers on social media? There are a lot of metrics available – followers, likes, shares, comments – and they’re all subject to interpretation. What has the greatest meaning? And does anything you’re...
Keeping Your Social Media Accounts Safe
Photo by Ron Lach In an era where likes, shares, and hashtags are part of our daily lexicon, social media platforms have become more than just a means of staying connected; they've become integral to our digital lives. But as we scroll through our feeds, commenting,...
Are Paid Influencers Right for Your Social Strategy?
Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand's products or services. Influencers can sway their...
Top 4 Tips On How Your Business Can Use UGC On Its Website
User-generated content (UGC) is a powerful thing. It goes beyond branded content by offering genuine, customer-led sentiment, praise, and even the occasional negative review. Consequently, it’s authentic, and that is what really matters when it comes to winning over...
Meet and Greet: Lori Crever
Get to know Social Media Strategist, Lori Crever! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...
8 Tips for Conducting Synchronous and Non-Synchronous Learning Sessions Using Video Conference Tools
Across the world, educators are racing to move traditional classrooms to a virtual environment because of COVID-19. Social distancing will help to minimize the impact on the world and we realize that we need to move our classrooms digital, but how do we do that...
How to Become a Master at B2B Social Selling
B2B marketing is no easy feat. The buyer’s journey has changed dramatically in the last twenty years since the internet has become the norm for the way we work and do business. And while there are still old-school tactics that are still deployed and successful today...
The Best Lead Hooks to Infuse Into Your Content Marketing
In today’s digital marketing landscape, how do you stand out among the noise and ensure that your brand receives the desired number of clicks or conversion rates for your business? Recently, Jake Atwood CEO and founder of BuzzBuilder, an email engagement platform, sat...
When Vanity Metrics Lead You Down the Wrong Path
Vanity metrics…we’ve heard so much about them, and the good news is that a lot of recent buzz suggests that marketers are understanding the value of deeper insights in social listening. Platforms such as Instagram are talking about doing away with the like button, in...