NISM Blog
How to Create and Integrate a Social Media Policy (and Why You Need One)
Photo by fauxels You’ve seen the articles. An employee is fired for badmouthing their employer on X or someone got the company in hot water by disclosing a customer’s private information. Social media can be an excellent tool for growing your brand’s online presence...
Meet and Greet: Charice Patterson
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Social Media Governance Strengthens Your Online Presence
Photo by fauxels For many organizations, strengthening their online presence is critical for fulfilling their mission. With an ever-expanding online marketing sphere, adopting formal guidelines around social media governance should be at the forefront of business...
Create a Compelling Job Description to Attract the Best Marketing Pros
Photo credit: Unsplash Nothing counts until someone makes a purchase. This is the mantra of marketing specialists all over the planet. While they may have lots of smaller goals throughout the process of bringing customers to the table, the ultimate measure of their...
Embracing Brand Transparency and Responsibility in Social Media
In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust, increase sales, and boost their reputation. It might be tempting...
See the Amazing Faces of NISM: Coming to Instagram
If you stay up to date on all things NISM, you most likely read our last blog post on “Hosting a Successful Instagram Takeover.” Well, as you might have guessed, that article was no coincidence! 2020 has been a difficult year full of hurdles, and yet, our community...
Hosting a Successful Instagram Takeover
Right off the bat, the term “Instagram Takeover” sounds exciting – like a tremendous conquest that leads to an enchanting discovery. However, unlike most conquests in history, Instagram Takeovers have proven to be mutually beneficial for all parties involved. This...
Navigating the Ups and Downs of Social Media Comments
Image Source: Pexels As of 2020, well over seven billion people were inhabiting the planet Earth … and over 3.8 billion of them used social media. Just let that number sink in for a minute. There are few other platforms online, let alone any with any other...
Meet and Greet: Wendy Wicks
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...