NISM Blog
24 Sure-Fire Ways to Build a Strong Online Brand in 2024
Photo by Vlada Karpovich There’s one thing that new businesses need to “get” in 2024 and beyond. And it’s this: Your reputation, and by extension, your personal brand is a very valuable asset. It can be the difference between getting a flood of high-value clients or...
The Evolution of Influencer Marketing
Photo by Ivan Samkov Influencer marketing no longer simply refers to celebrity endorsements, it has evolved past that and now includes numerous collaborations with social media influencers, to leverage the different kinds of audiences across various platforms....
Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle
Photo Credit: Jimin Kim/SOPA Images Paramount’s “Mean Girls” was recently queen bee at the box office, raking in $33 million through the Martin Luther King Jr. holiday weekend. Audiences were first introduced to the iconic clique known as 'the plastics' when Tina Fey...
7 Creative Ways to Enhance Your Social Media Marketing With Email
Social media marketing is quickly becoming one of the most cost-effective forms of advertising. It is free, easy, and allows you to interact with your audience and build trust with them. Unfortunately, it is also a challenge to reach the right people at the right time...
Another Social Platform? Here’s What You Need to Know About Clubhouse
If you’re at all familiar with social media platforms, you know that 2020 saw headline after headline about their impact on our day-to-day lives. Anyone based in the United States knows that Facebook and Twitter had a huge impact on our election cycle and their global...
5 Tips for Creating A Successful Fundraising Campaign in Higher Education
Photo credit: Burst I remember it like it was yesterday – when I received my first project in fundraising as a social media professional. Giving Tuesday was three months away. My boss asked if I could create a campaign to drive donations and awareness about getting...
Create a Compelling Job Description to Attract the Best Marketing Pros
Photo credit: Unsplash Nothing counts until someone makes a purchase. This is the mantra of marketing specialists all over the planet. While they may have lots of smaller goals throughout the process of bringing customers to the table, the ultimate measure of their...
Embracing Brand Transparency and Responsibility in Social Media
In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust, increase sales, and boost their reputation. It might be tempting...
See the Amazing Faces of NISM: Coming to Instagram
If you stay up to date on all things NISM, you most likely read our last blog post on “Hosting a Successful Instagram Takeover.” Well, as you might have guessed, that article was no coincidence! 2020 has been a difficult year full of hurdles, and yet, our community...