NISM Blog
Digital Marketer’s Survival Guide to Avoid Falling Prey to Black Hat Marketing
Imagine you’re walking down a busy street in Brooklyn, New York, on a busy and rainy morning. As you walk to your social media marketing job, you bump into someone tall who is wearing an oversized black hat, paired with a long trench coat. They don’t know your...
The Importance of Your Organization’s Mission, Vision, and Values
Photo by fauxels A company’s mission, vision, and values are what make your brand communicate who you are, what you do, and why you can help someone solve a problem. Internally, it also paves the way for creating your goals and maintaining your image to your target...
SWOT Analysis: The Swiss Army Knife of Analytical Tools
Image from Pixabay “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Abraham Lincoln knew the importance of researching and developing a wide context before important decision-making. So today, instead of worrying that our...
Why Social Media is the Key to Building Brand Credibility
Image credit: Unsplash Given our limited movements under COVID-19, social media has become an even more crucial outlet by which people keep in touch with their friends and loved ones. Of course, social media use is nothing new. But according to the Pew Research...
How To Reach Millennials Using Social Media Marketing
Photo by Andrea Piacquadio from Pexels Though many still consider millennials as a younger generation, they are actually in their late 20s to early 40s and were the first generation to access social media. As such, they are the most active generation on social media,...
For the LOVE of Social
Sometimes, social media can get a bad rap. From studies that link high levels of social media use and depression to other studies that find social media facilitates false news traveling faster than true stories, it can be easy to fixate on the negative. Today is...
Using Social Media to Reach Your Target Audience
Image source: Unsplash Businesses that utilize social media are nothing new. It’s estimated that 97% of Fortune 500 companies rely on it, but it’s just as effective for small businesses across the country. While your business might already be using social media, the...
Start Mapping Out Your Social Media Development!
When a new year begins, we create vision boards or make new year resolutions that we hope to accomplish throughout the year. The one thing that should be on your list consistently every year is professional development. A social media specialist is never an expert...
Set Your Small Business’ Social Media on Autopilot
We all know that to get big business these days, we need to be super active on our social media accounts. This can be time-consuming and often expensive for small businesses, especially when you run the business solo or have a small budget. Here is how to set your...