NISM Blog
Certificate vs. Certification: Is There a Difference?
The words “Certificate” and “Certification” are used often in the world of education and professional development. Many times they are used interchangeably, but is there a difference? The short answer is "Yes", but let's take a closer look at a certificate vs....
An Expert’s Guide to Executing a Winning B2B SEO Strategy
Whether it's SEO, content marketing, or social media, each digital marketing strategy should be tailored to fit its target audience. However, when considering how to execute the right approach to gaining brand awareness and organic search engine rankings, it's...
3 Ways To Create More Authentic and Meaningful Social Media Posts
It’s difficult to imagine a business without a solid social media strategy. Social media is such an important part of the digital marketing sector that some companies rely on it far more than traditional advertising methods. However, it’s not enough to put together a...
How to Incorporate Reddit Into Your Social Media Strategy
The Internet is huge, that much is a given. And the opportunities to reap it for marketing purposes are painfully obvious. Given that it’s teeming with millions of people that just a few years ago had an annual spending capacity of $61,224 on average, it’s practically...
Made you Click: The Clickbait Debate
In December 2006, Jay Geiger wrote a blog post that included a never-before-seen word: clickbait. The logic was simple — click referred to the click of a computer mouse while bait referred to something that lures in online users like a worm might lure in a giant...
How Are Your Phone Skills?
Does it sound too low-tech for a social media professional to talk about phone conversations in a virtual work environment? Not when you’re working to meet clients, coworkers, and team members where they are. You may find that connecting via phone is a welcome...
Meet and Greet: Katy Spencer Johnson
Get to know Social Media Strategist, Katy Spencer Johnson! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their...
Meet and Greet: Taylor Shaw
Get to know Social Media Strategist, Taylor Shaw! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...
How to Lose a Troll in 10 Ways
Did you know 25% of online posters have made at least one toxic comment? That means 1 out of every 4 people have been internet trolls at some point. Although social media can be a means of connecting people, there is a much darker side to these online platforms:...