NISM Blog
Conference Content: How to Plan & Perform
What are social media strategists best at? A lot of things, definitely! One of the strongest? Planning! Whether virtual or in-person, conferences are the place to form genuine, quality connections with like-minded professionals. They allow you to learn from...
Can AI Tools Create Good Blog Content: A Case-Study
AI is here and definitely making an impact in businesses today. We may not even realize we have been using forms of AI for years. Ever heard of Grammarly? That tool has been helping people double check their grammar for years now. And what about chatbots. These AI...
8 Tips to Nail Your HARO Pitch as an Expert Source
It’s no secret that media exposure is great for business. It increases your visibility and credibility, helps you reach new audiences, and drives traffic to your website. The good news is that today, getting some clout is easier than ever with services such as HARO,...
How Social Media Impacts SEO
At first glance, social media marketing and search marketing might seem very different from each other. Social media, by nature, pushes information out to reach more audiences, while in search engine marketing, it’s the audience who is proactive and pulls information....
How COVID-19 Has Changed the Sports-Social World So Far
It’s obvious that COVID-19 has thrust our world into different everyday practices. Students take part in distance learning. Many, many employees have worked from home. Daily routines are different. Some people find themselves with extra time on their hands via layoffs...
Are We All Safe Online?
Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most interesting...
The Power of a Social Media Break: Lessons Learned When I Locked My Phone in a Box
Image Source: Katy Spencer Johnson The great outdoors. A stressed-out social media strategist. One box with a lock. Thus began my 96 hour social media break. After four years of being “on” as a full-time social media manager. I reached a moment of clarity: I needed...
5 Steps for Professional Recommendation Requests
There has, most likely been a point in your life where you have either asked for or have been asked to give a recommendation. In the not so distant past, this was done in a paper letter format. In today’s virtual work world, recommendations are online with the entire...
How to Incorporate Reddit Into Your Social Media Strategy
The Internet is huge, that much is a given. And the opportunities to reap it for marketing purposes are painfully obvious. Given that it’s teeming with millions of people that just a few years ago had an annual spending capacity of $61,224 on average, it’s practically...