NISM Blog
Liven up Your Holiday Social Media Posts
Photo by Felipe Santana Holiday posts are everywhere on social media, and often we ignore them. Meant as a way to bring us together outside of the usual grind, holiday messages can seem dull and generic in comparison to other posts. Yet, there is a way to enliven what...
The Share Effect: Revisiting Strategies to Grow Your Audience Through Sharable Content
Photo by Alexander Suhorucov Have you ever really thought about why creating content that others want to engage with and share with their audience is so desirable? Sometimes we get so focused on the terminology and the measurement, we don’t think enough about why it...
Case Study: Professional Association Content that Converts
Photo by Daniele Franchi Social media marketing for any business is challenging, but for a business in the process of rebranding, maintaining its brand identity while integrating its diverse offerings can seem daunting. Meeting that particular challenge is especially...
Using Story Mapping to Improve Audience Experiences
Image Source: Pixabay Story mapping is integral to creating an unforgettable social media experience for your audience. Experts say that “In user story mapping, teams create a dynamic outline of a representative user’s interactions with the product, evaluate which...
Meet and Greet: Magdalena Schürmann
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
10 Tips to Optimize Your Google Ads Campaign in the First Month
Nowadays, with the market overloaded with a myriad of products and services, it is becoming harder to create efficient promoting campaigns. We are talking about the campaigns that manage to get the potential customers' attention and make your product more...
Strategies for Reaching Your Target Audience
As a business owner, you’re most likely committed to scaling your company and watching it take on the level of influence you envisioned. Connecting with your current and potential customers is essential to achieving that company growth. Advancing technology continues...
Are You Prepared For The Job Market Of The Future?
The future of work is changing faster than ever before. Rising technologies are threatening to disrupt every industry of work and there’s nothing anybody can do to stop them. With this in mind, the question turns to whether or not your own skills are prepared for that...
Businesses, Action Required. Facebook Analytics Terminated June 30
Just announced Facebook is set to terminate Facebook Analytics come June 30, 2021. As it currently exists, Facebook Analytics is a free analytic tool, that Facebook users can access from their browser or the Facebook Analytics mobile app. Facebook Analytics is...