NISM Blog
Add Social Media Continuity Planning To Your 2024 To-Do List
Photo by cottonbro studio Imagine a favorite brand that you follow suddenly changes everything about their social media marketing. Emojis are dropped, accessibility is not a priority, hashtags suddenly have commas, and the brand look and feel have transformed. Is this...
24 Sure-Fire Ways to Build a Strong Online Brand in 2024
Photo by Vlada Karpovich There’s one thing that new businesses need to “get” in 2024 and beyond. And it’s this: Your reputation, and by extension, your personal brand is a very valuable asset. It can be the difference between getting a flood of high-value clients or...
The Evolution of Influencer Marketing
Photo by Ivan Samkov Influencer marketing no longer simply refers to celebrity endorsements, it has evolved past that and now includes numerous collaborations with social media influencers, to leverage the different kinds of audiences across various platforms....
Personal Branding Tips from Nancy Drew
I began a new research project this year – the history and mysteries of Nancy Drew. She’s influenced the world over the last ninety years and the world has changed her, and it’s been fascinating to consider the changes over nearly a century of mystery novels. In my...
4 Ways to Promote Accessibility and Inclusivity in Social Media
Whether you are run your own small-business accounts or manage communications for a fortune 500 company, it's easy to become overwhelmed when planning out your social media content timeline. With that in mind, I have created a shortlist of things to keep in mind while...
Product Reviews Vs. Social Media Commentary: Which Matters More?
Image: Pexels Reviews can be a major factor in the decision process for many shoppers. Especially when they’re shopping online and they can’t physically touch or test out what they’re buying, and there are so many other options available. If you’re looking for ways...
NISM Hosts YLAI Fellow Jean Carlos López
“The Young Leaders of the Americas Initiative (YLAI) Fellowship Program is an annual exchange program for 280 young business and social entrepreneurs from 37 countries across Latin America, the Caribbean, and Canada, who are matched with businesses and organizations...
7 Best Social Media Image Practices for Businesses
The importance of images on social media cannot be understated. And with some of the fastest growing social media networks (Pinterest, Instagram) emphasizing images, consumers’ expectations are growing broadly. Need proof? Posts with visuals see 2X more engagement on...
A New Social Media App Just Entered the Scene: Hive
This just in: thanks to a TikTok influencer and a One Direction “psychic,” a new app has skyrocketed in popularity overnight becoming the No. 1 social media app on Apple’s App Store and the No. 2 most-downloaded app overall. The Hive Social app (official name: theHIVE...