NISM Blog
The Resurgence of QR Codes
Left for dead about ten years ago, the QR code has made a strong comeback, largely in part, due to the pandemic. Did you know that QR codes predate social media and smartphones? In fact, they came into being around the time the World Wide Web, and the internet started...
5 Tips to Identify Fake News
As social media and the internet consumes our lives more, we tend to use them as a way to know the news. Unfortunately, you can’t be confident that news online is truthful. In this day and age, fake news has become more prevalent. Fake news is defined by...
What Is BeReal and Why Is It Popular?
The "Time to BeReal'' alert has become a popular notification that teenagers receive regularly on their phones. When the notice appears, there is a two-minute countdown for individuals to take a selfie and photograph their surroundings using their phone to share what...
Adding Business Events to LinkedIn
LinkedIn’s response to the success of Facebook Events is off to a strong start. Adding events to LinkedIn allows the marketing strategies for businesses to connect and engage with customers in a new way. In November of 2019, LinkedIn rolled out the ability for...
Meet and Greet: Bryson Purcell
Get to know Social Media Strategist, Bryson Purcell! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their...
Meet and Greet: Kyle Majerus
Get to know Social Media Strategist, Kyle Majerus! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...
Examples of Positive Brand Communications Amidst COVID-19
These current times are truly unprecedented. All across the globe, we are witnessing massive shifts in our daily lives as countries and states close their borders and individuals are told to stay indoors following mandated shelter-in-place protocol. All these...
Top 4 Tips On How Your Business Can Use UGC On Its Website
User-generated content (UGC) is a powerful thing. It goes beyond branded content by offering genuine, customer-led sentiment, praise, and even the occasional negative review. Consequently, it’s authentic, and that is what really matters when it comes to winning over...
Meet and Greet: Lori Crever
Get to know Social Media Strategist, Lori Crever! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...