NISM Blog
Take Your Brand’s Online Presence to the Next Level
Photo by Marcus Aurelius It's time to unlock the secrets of success and amplify your online presence. In today's fast-paced digital landscape, a strong online brand is essential for success – it's no longer a luxury, but a necessity. Did you know that a powerful...
Six Top Tips for Social Media Management
Photo by Tatiana Syrikova In his role as the social media strategist for Tufts University, Mark Daly oversees the school’s flagship and alumni social media channel strategy—with more than 330,000 followers across the combination of channels he manages. In 2022,...
Courageous Social Media Marketing Choices: When is it Best to Say Goodbye?
In today’s always-connected digital age, understanding your audience is the best way to make courageous social media marketing choices for your personal and business brands. The social media landscape and platforms are changing all the time and with new platforms...
Meet and Greet: Wendy Wicks
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
All of Those Stories
On the morning of November 17, I opened Twitter to find the video announcement that Fleets were live. Twitter introduced it as, “That thing you didn’t Tweet but got so close but then were like nah.” The Twitter handles I follow either bemoaned or embraced the...
Meet and Greet: Jessica Flagel
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
7 Virtual Event Ideas to Promote Your Content
The whole world is currently in the slow lane, trying to figure out how to live with the consequences of the COVID-19 pandemic. Businesses from all over the world need to think of a new way to reach their audience, and they don’t have much choice. This is why digital...
Unfriending “Friends” on Facebook
On Nov. 17, 2010, Jimmy Kimmel went on his nightly talk show to declare a new national day – National Unfriend Day. The comedian explained that since so many of us have a ridiculous amount of Facebook friends, we should take some time to unfriend the ones we’re not...
5 Ways to be Kind on LinkedIn
November 13th, 2020 is “World Kindness Day,” a day dedicated to demonstrating kindness to others through large or very small acts. You can learn more about Kindness Day here. We don’t always think about kindness as a quality to bring to our professional lives, but we...