NISM Blog
Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle
Photo Credit: Jimin Kim/SOPA Images Paramount’s “Mean Girls” was recently queen bee at the box office, raking in $33 million through the Martin Luther King Jr. holiday weekend. Audiences were first introduced to the iconic clique known as 'the plastics' when Tina Fey...
How to Create and Integrate a Social Media Policy (and Why You Need One)
Photo by fauxels You’ve seen the articles. An employee is fired for badmouthing their employer on X or someone got the company in hot water by disclosing a customer’s private information. Social media can be an excellent tool for growing your brand’s online presence...
Meet and Greet: Charice Patterson
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
NISM Hosts YLAI Fellow Jean Carlos López
“The Young Leaders of the Americas Initiative (YLAI) Fellowship Program is an annual exchange program for 280 young business and social entrepreneurs from 37 countries across Latin America, the Caribbean, and Canada, who are matched with businesses and organizations...
7 Best Social Media Image Practices for Businesses
The importance of images on social media cannot be understated. And with some of the fastest growing social media networks (Pinterest, Instagram) emphasizing images, consumers’ expectations are growing broadly. Need proof? Posts with visuals see 2X more engagement on...
A New Social Media App Just Entered the Scene: Hive
This just in: thanks to a TikTok influencer and a One Direction “psychic,” a new app has skyrocketed in popularity overnight becoming the No. 1 social media app on Apple’s App Store and the No. 2 most-downloaded app overall. The Hive Social app (official name: theHIVE...
5 Legal Issues in Social Media Marketers Should Be Aware of
There are certain legal issues that anyone who is marketing on social media should be aware of. You should be aware of the risk of plagiarism when other people copy your content and post it to their own feed. Another legal issue is copyright ownership. You should also...
7 Creative Ways to Enhance Your Social Media Marketing With Email
Social media marketing is quickly becoming one of the most cost-effective forms of advertising. It is free, easy, and allows you to interact with your audience and build trust with them. Unfortunately, it is also a challenge to reach the right people at the right time...
Another Social Platform? Here’s What You Need to Know About Clubhouse
If you’re at all familiar with social media platforms, you know that 2020 saw headline after headline about their impact on our day-to-day lives. Anyone based in the United States knows that Facebook and Twitter had a huge impact on our election cycle and their global...