NISM Blog
Social Media Showdown: A Customer-Restaurant Dispute Goes Viral
Photo by Muhammed Furkan Biroğul In the age of social media, every interaction can become a pivotal moment in shaping a business's reputation. The recent experience of New York resident Trevor Chauvin-DeCaro serves as a stark reminder of how mishandling customer...
A Case Study on Brand Visibility and Lead Generation
Photo by Gustavo Fring Case studies provide a unique opportunity to move beyond theory and delve into real-world strategies. Today, we're exploring a case study focused on brand visibility and lead generation. Before we dive into the specifics, let's clarify these...
Mastering Social Media Project Management
Photo by cottonbro studio Managing multiple campaigns across several social media channels can be challenging, and even further complicated with multichannel campaigns across several brands. Mastering the art of social media project management is not only critical for...
Businesses, Action Required. Facebook Analytics Terminated June 30
Just announced Facebook is set to terminate Facebook Analytics come June 30, 2021. As it currently exists, Facebook Analytics is a free analytic tool, that Facebook users can access from their browser or the Facebook Analytics mobile app. Facebook Analytics is...
How to Gain Followers by Making Them Laugh
What does everybody love? The answer is laughter. If you can make someone laugh or smile, you will definitely get their attention - that is what marketing should be actually about. Nowadays, we see that humor on social media platforms is getting incredibly popular....
Five Original Ways to Get More People Sharing Your Content
A cherished dream of every content creator is getting the article viewed by as many people as possible. One of the ways to reach a larger audience is by sharing the content. Before creating and publishing any article, it is crucial to thoroughly analyze the subject,...
Salient Role of B2B SEO in Generating High-Quality Leads
What is SEO? Search engine optimization is the process of securing better traffic and visibility for a site in an organic manner. The goal is to appear naturally for all the relevant niche terms and keywords. SEO is always looking for ways to improve the existing...
How to Engage Your Customers with Earth Day Promotions
Image source: Unsplash The concern about climate change has gone global in the past decade. It was about time - sea level is rising by 3.3mm each year, the planet’s polar ice sheets are losing huge masses, and Earth’s temperature has reached an all-time high increase...
Where to Use Your Logo for Marketing
One of the first things that consumers notice about a brand or a business is its logo. This is why businesses and corporations are highly particular about displaying their visual brand identities strategically. As a business owner, you have to consider your logo as a...