NISM Blog

Meet and Greet: Charice Patterson

Meet and Greet: Charice Patterson

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...

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Using Social Media to Reach Your Target Audience

Using Social Media to Reach Your Target Audience

Image source: Unsplash Businesses that utilize social media are nothing new. It’s estimated that 97% of Fortune 500 companies rely on it, but it’s just as effective for small businesses across the country.  While your business might already be using social media, the...

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Start Mapping Out Your Social Media Development!

Start Mapping Out Your Social Media Development!

When a new year begins, we create vision boards or make new year resolutions that we hope to accomplish throughout the year. The one thing that should be on your list consistently every year is professional development. A social media specialist is never an expert...

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Set Your Small Business’ Social Media on Autopilot

Set Your Small Business’ Social Media on Autopilot

We all know that to get big business these days, we need to be super active on our social media accounts. This can be time-consuming and often expensive for small businesses, especially when you run the business solo or have a small budget. Here is how to set your...

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Social Media Career Trajectories in 2022

Social Media Career Trajectories in 2022

Are you pondering a career in social media? One of the first things to consider is whether you are interested in a creative position or something more analytical and data-driven. The average workday between the two is liable to be a wildly different experience....

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Why Packaging Needs to be Social Media Ready

Why Packaging Needs to be Social Media Ready

Our mode of communication has become modernized because of technology. Most people spend the majority of their time monitoring their mobile phones and engaging in social media. Instagram, Facebook, and WhatsApp are some of the popular social media platforms. It shows...

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