NISM Blog
How Social Media Shops are Taking Over
Photo by Vitaly Gariev When was the last time you made a purchase on social media? The social media industry is changing and is never at a standstill, with its platforms constantly evolving and becoming a one-stop place for anything you need. Over the years, we have...
Beyond Reviews: Discover How User-generated Content Can Enhance Your Brand
If you’re trying to market your brand, chances are you’re already asking the people who use your products or services to write reviews. Endorsements like these are called “user-generated content” by marketing or technology professionals because they are created by...
Defamation And Social Media
Laws regarding defamation were created long before the internet was invented, thus causing a plethora of problems for judges trying to apply decades-old law to modern-day dilemmas. It is dysfunctional, creating a grey area when it comes to social media and defamation....
3 Ways To Create More Authentic and Meaningful Social Media Posts
It’s difficult to imagine a business without a solid social media strategy. Social media is such an important part of the digital marketing sector that some companies rely on it far more than traditional advertising methods. However, it’s not enough to put together a...
The Role of Social Media During and After a Major Natural Disaster: A Story Within a Story
Hurricane Ian was an unwelcome guest who left major portions of Florida destroyed, especially in the southwest area. His strength, size, and point of impact was not even close to what had been predicted. Some might say, Ian wasn’t what he appeared to be on his...
Social Media Prep for the New Year
As we get closer and closer to the holidays and possibly taking winter breaks before the new year, you may notice you have more time to plan for the new year. So when you have some slow days in the office, in-person or virtual, use your time wisely doing some social...
Meet and Greet: Amie Thompson
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
College Seniors Guide to Social Media Branding
Why is having personal branding on social media important for graduating seniors? After graduation, your student role transitions into a potential employee. As you job search, you want to manage impressions of your skills, abilities, and experiences on your social...
6 Social Video Marketing Trends to Consider in 2023
As we move into the 21st century, video is becoming an increasingly popular way to consume information. Businesses that want to stay ahead of the curve must be aware of using video to connect with their audience. In 2023, there will be several social video marketing...