NISM Blog
The Importance of Your Organization’s Mission, Vision, and Values
Photo by fauxels A company’s mission, vision, and values are what make your brand communicate who you are, what you do, and why you can help someone solve a problem. Internally, it also paves the way for creating your goals and maintaining your image to your target...
SWOT Analysis: The Swiss Army Knife of Analytical Tools
Image from Pixabay “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Abraham Lincoln knew the importance of researching and developing a wide context before important decision-making. So today, instead of worrying that our...
Influence Mix: Does Your Brand Have It?
Photo By: Melanie Deziel When researching your brand or product’s target market, you must know what types of consumers you influence. This is directly correlated with the positioning that your brand settles into. From a consumer perspective, it helps to know what...
Instagram SEO: Improve Your Visibility
Instagram serves more than 1 billion users –– in this ocean of massive audiences posting diverse content every second, how do you stand out? This question triggers a lot of bloggers, influencers, and of course social media marketers. The answer is pretty simple,...
The Resurgence of QR Codes
Left for dead about ten years ago, the QR code has made a strong comeback, largely in part, due to the pandemic. Did you know that QR codes predate social media and smartphones? In fact, they came into being around the time the World Wide Web, and the internet started...
5 Tips to Identify Fake News
As social media and the internet consumes our lives more, we tend to use them as a way to know the news. Unfortunately, you can’t be confident that news online is truthful. In this day and age, fake news has become more prevalent. Fake news is defined by...
What Is BeReal and Why Is It Popular?
The "Time to BeReal'' alert has become a popular notification that teenagers receive regularly on their phones. When the notice appears, there is a two-minute countdown for individuals to take a selfie and photograph their surroundings using their phone to share what...
Applying for Digital Citizenship
Over twenty years ago, when the first recognized social media site was introduced, there was not yet a need for a defined set of behaviors, strategic planning, or action plans. Fast forward two decades to a time where new social media platforms and apps are launching...
Think Before You Post: How Social Media Specialists Can Combat the Spread of Misinformation
People use social media for so much good. For example, they keep in touch with loved ones and develop new friendships. Businesses market and sell their products while strengthening their brand reputations and customer relationships. Social media is also one of the...