NISM Blog
Beyond Reviews: Discover How User-generated Content Can Enhance Your Brand
If you’re trying to market your brand, chances are you’re already asking the people who use your products or services to write reviews. Endorsements like these are called “user-generated content” by marketing or technology professionals because they are created by...
Defamation And Social Media
Laws regarding defamation were created long before the internet was invented, thus causing a plethora of problems for judges trying to apply decades-old law to modern-day dilemmas. It is dysfunctional, creating a grey area when it comes to social media and defamation....
Social Media Crisis Management Planning
Social media community management can be challenging and rewarding for brands looking to build their reputation. Balancing content creation and curation, posting, social listening, and engagement can positively impact brand efficacy in engaging its audience. When...
Conference Content: It’s Showtime!
Lights! Camera! Content! What some conference presenters miss out on is the opportunity to take their content offstage! If you find yourself presenting, know that your impact and content can live on long after your hour is up. How do you do that? Well, it’s showtime! ...
8 Essential Visualization Tools For Social Media Marketers
As a social media marketer, communication is your stock-in-trade. From weaving just the right words to make an irresistible post to crafting the perfect images that your audience can’t turn away from, capturing your audience’s attention is the mission. But...
Conference Content: How to Bring Your Best!
Not dissimilar to a big game, vacation, or even Christmas, the time leading up to a conference can be filled with anxiety (the good kind hopefully) and excitement! Say sponsoring a session, presenting, or setting up shop behind a booth just isn’t your thing. Hey...
How to Use Hashtags on LinkedIn to Grow Your Brand
While hashtag usage has long been encouraged on Twitter and Instagram as a way for users to engage with their networks, LinkedIn only started allowing clickable hashtags in 2016. The initial key is to identify your specialty and conduct research on the hashtags that...
Conference Content: To Sponsor or Not to Sponsor?
If you’re knee-deep in planning your entrance into the conference circuit (check out THIS blog if you’re just wading in), this question has surely popped up: Will you sponsor? And it’s an important one to consider! We’re weighing the pros and cons with you here when...
Leads on Social Media: How to Attract and Convert Your Audience
In today's fast-paced and digitally-driven world, social media has become a powerful tool for businesses. It can be used to drive leads and connect with potential customers. With millions of users across various platforms, social media channels offer businesses the...