Building Alliances with Strategic Social Media Partners: It Takes Two

Building Alliances with Strategic Social Media Partners: It Takes Two

Last month, I reflected on the topic of strategic alliances in social media and found that it was difficult to incorporate all of my inspiration on the topic with just one blog post. In that post, I outlined a plan to put partnerships into action. Now I will focus on...
Building Alliances with Strategic Social Media Partners

Building Alliances with Strategic Social Media Partners

The adage, it’s easier to accomplish more with others certainly holds true across business, especially in social media campaign planning and implementation.  The social media professional is working alone or as part of a larger internal team to craft messages about...
The Value of a Like for Your Brand

The Value of a Like for Your Brand

As a Marketing Director, I used the “Like” counts on our company social media posts to measure the power of the content shared on Facebook and Twitter. But does that really measure what we think it does? How do you measure a Like? Does a Like lead to a relationship...
Tell Your Story with Brand in Social Media

Tell Your Story with Brand in Social Media

Content Planning with a Brand Lens Like a brand, great social content takes work. There’s a lot that goes into planning each and every post on a social media platform. The American Marketing Association defines brand as “A name, term, design, symbol, or any...