Photo by Andrea Piacquadio As social media professionals, we’re on the front lines of the digital battlefield. We’re constantly bombarded with negativity, from angry trolls to heated political debates. Topics that might not have been the subject of heated...
Image Source: Pexels As of 2020, well over seven billion people were inhabiting the planet Earth … and over 3.8 billion of them used social media. Just let that number sink in for a minute. There are few other platforms online, let alone any with any other...
I felt like Dear Abby, listening to the plight of Ignored Marketer in Minneapolis (the pen name I assigned her in my mind). She asked me, “What am I supposed to do to get people to trust my team?” The “people” she was referring to were leaders, peers, vendors – her...
We’ve all heard the adage, the customer is always right. No matter what industry you’re involved with, if you have customers, you need to have a way to make them happy at all times. This is due in part to the amount of power a customer has these days....
The internet has become an essential marketing tool for all manner of businesses and the growth of social media has also given firms opportunities to interact with customers. But social media can equally be a threat to businesses, when individuals use it to make...
