People Are Tired of Being Sold To. Here’s What They Want Instead

People Are Tired of Being Sold To. Here’s What They Want Instead

Featured image by Andrea Piacquadio Marketing has a reputation problem. Ask the average person what they think of marketing, and chances are, you’ll hear words like manipulative, pushy, or deceptive. And honestly? I get it. Too many companies consistently overpromise,...
The Importance of Your Organization’s Mission, Vision, and Values

The Importance of Your Organization’s Mission, Vision, and Values

Photo by fauxels A company’s mission, vision, and values are what make your brand communicate who you are, what you do, and why you can help someone solve a problem. Internally, it also paves the way for creating your goals and maintaining your image to your target...

Excited for the Journey

When I started in the field of higher education over 15 years ago I had no idea the potential existed to build a company that would marry many of my passions into one career and organization. Today those passions and my background collide as I take over the role of...