I am asked the above question often, and my answer is always, “What is your purpose for using social media?” And for me, this is a two-fold question: (1) What is the purpose of the business or as Simon Sinek says, “Your WHY?” and (2) What is the purpose of using...
In the world of social media marketing, you are what you share to a very great extent. People actively engaged in an organization’s social community are primarily doing so because they seek information and, sometimes, dialog. If you share wisely, you build an...
How mindfulness can help social media professionals practice self-care. As professionals in social media, do you know that feeling when you just want the world to hold still for one moment? If only there was just ONE moment to sort your thoughts, calm down, take a...
Starting a business is hard. With all the legal and money stuff, it can get overwhelming. On top of that you need be on social media, and there are so many choices out there. You have to figure out which ones will work best for you. For someone who loves to have most...
“When I grow up, I want to be in charge of community engagement for a vegan butcher shop!” My guess is, the number of people who have had this thought is approximately zero. So how do you go about fostering a culture around such a niche career? The answer is…...
