The UnTroll: Identifying Mistakes Without Being a Jerk

As Valentine’s Day approached this year, I began thinking about love and kindness – two things that are too often in short supply on social media. Why do so many people look so hard for opportunities to criticize others? Does the anonymity of social media – perceived...

3 Steps to Identifying a Successful Target Market

For any business, whether small or large, once you have decided on your product or service, often the next step is deciding who you are going to sell too. Many businesses, however, don’t take the time to break down their target market successfully. This can be...

Choosing the Right Platform for Your Business?

Around 1.7 billion people globally have active social media accounts, which is over 60 percent of the global population with access to the Internet. (While the global population is around 8 billion, less than half that has consistent Internet access.) Social media...

Learning from 2016 and Adjusting to 2017

Ways 2017 is Going to be a Big year for Social Media 2016 was a year of transformation for social media and the ways that people approach it. Social media has become a way of life for many people, and 2017 is going to be the big push to bring interactive experiences...

Check Off Your First 2017 Resolution This Week

I’ve enjoyed working with the National Institute of Social Media immensely lately. We’re putting out a series of new books in 2017 to help social media marketing professionals prep for the Social Media Strategist exam (and a career in social media in general) and the...