In 2012, we shared a blog post that compared our SMS certification exam with what’s available through Hootsuite University. It was one of our most popular posts and we heard how much it helped social media professionals make decisions about their professional...
Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview of aspects to look at and goals to keep in mind, I gave a couple of examples of how to cross the borders of social...
I was recently watching a documentary about the excavation of a village where the archaeologist held up a thin, grey object and asked the filmmaker what he thought it was. He, of course, had no idea – he had very little to go on. He could feel its weight and see its...
Given the constant need for content and eye-catching visuals, it would be nearly impossible for social media practitioners and users to create every bit of content from scratch. However, one should use caution when appropriating others’ works – whether visual or...
Have you experienced this phenomenon? This exciting, yet weird moment when you finally meet people in real-life that you have only seen online? Suddenly your brain must build a new reality because your online picture is supposed to translate into a real offline...
