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Best Value Social Media Certifications – NISM vs Hootsuite

Best Value Social Media Certifications – NISM vs Hootsuite

by Amy Jauman | Sep 28, 2017 | EduSocial Blog, Strategy, Tools, Uncategorized

In 2012, we shared a blog post that compared our SMS certification exam with what’s available through Hootsuite University. It was one of our most popular posts and we heard how much it helped social media professionals make decisions about their professional...
“A man is known by the company he keeps.” – It’s All About the Reputation

“A man is known by the company he keeps.” – It’s All About the Reputation

by Magdalena Bernhardt | Sep 12, 2017 | EduSocial Blog, Strategy, Uncategorized

Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview of aspects to look at and goals to keep in mind, I gave a couple of examples of how to cross the borders of social...
Context: What can social media strategists learn from the past?

Context: What can social media strategists learn from the past?

by Amy Jauman | Sep 5, 2017 | EduSocial Blog, Strategy, Uncategorized

I was recently watching a documentary about the excavation of a village where the archaeologist held up a thin, grey object and asked the filmmaker what he thought it was. He, of course, had no idea – he had very little to go on. He could feel its weight and see its...
Before You Re-Tweet: Copyright Pitfalls for Social Media Users and Practitioners

Before You Re-Tweet: Copyright Pitfalls for Social Media Users and Practitioners

by Dawn Van Tassel | Aug 29, 2017 | Strategy, Uncategorized

Given the constant need for content and eye-catching visuals, it would be nearly impossible for social media practitioners and users to create every bit of content from scratch.  However, one should use caution when appropriating others’ works – whether visual or...
Online Going Offline – Visiting NISM in Crystal, Minnesota

Online Going Offline – Visiting NISM in Crystal, Minnesota

by Magdalena Bernhardt | Aug 17, 2017 | EduSocial Blog, Uncategorized

Have you experienced this phenomenon? This exciting, yet weird moment when you finally meet people in real-life that you have only seen online? Suddenly your brain must build a new reality because your online picture is supposed to translate into a real offline...
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