If you’re trying to market your brand, chances are you’re already asking the people who use your products or services to write reviews. Endorsements like these are called “user-generated content” by marketing or technology professionals because they are created by...
Laws regarding defamation were created long before the internet was invented, thus causing a plethora of problems for judges trying to apply decades-old law to modern-day dilemmas. It is dysfunctional, creating a grey area when it comes to social media and defamation....
Over the past few years, short-form videos are in and longer content is out. Due in large part to the growth of TikTok, social media users have grown accustomed to videos that are sixty seconds or less. In July of 2021, YouTube launched their own version of this with...
Regardless of what you may have thought before, social media marketing is more important than ever. People underestimate the importance of social media management and social media today since they believe they can live without it, only to find out later that they...
Photo by Jarritos Mexican Soda Are you starting a business—or trying to grow one—and feeling stalled? It may be time to connect with someone who could be a brand ambassador—or several ambassadors, if you believe in the old saying, “the more the merrier.” Before you...
