Part I: Social Media Strategy Certification for Your Second Career

Part I: Social Media Strategy Certification for Your Second Career

This is a two-part blog post. After reading about the value of certifications in our changing job market here, head over to Credly’s blog to read more about best practices for professional growth through certification. Six years ago, I began working with people...
Highlights from the 2019 Social Media Job Study

Highlights from the 2019 Social Media Job Study

Every few years, NISM reviews the content of our certified social media strategist (SMS) exam. Part of the process is a job study – an opportunity to check in on what employers are looking for in the field of social media, what changes may have occurred, and...
The Resource for Social Media Professionals that Will Take a Lot of the Guess Work Out of the Job

The Resource for Social Media Professionals that Will Take a Lot of the Guess Work Out of the Job

When social media as we know it today first came on the scene in 1997, it was viewed as a way for people to stay connected with friends near and far online. It wasn’t long, however, before businesses started taking note of the medium’s potential to connect them with...
Can’t Stop Won’t Stop: Continuing Education for Digital Marketers

Can’t Stop Won’t Stop: Continuing Education for Digital Marketers

Things change and so must we! In this ever changing, ever growing, technology-driven world, it’s important for digital marketers to stay informed and up-to-date of the latest trends, tips, tactics, and techniques to better serve our clients. What may have worked two...
Memes: Are They Right or Wrong For Your Business?

Memes: Are They Right or Wrong For Your Business?

If you opened this article, there’s a good chance you fall into one of two categories: You either love and regularly post memes as part of your social media mix, or you have no idea what a meme is and you’re hoping to learn more. Whichever category you fall in, this...