October 19, 2017
#AllHallowsReadNISM: The Frightening #Fails of Responding on Social Media
As a social media manager at a big brand, in a regulated industry none the less, one of the things that has consistently kept me…
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October 5, 2017
#AllHallowsReadNISM: Individuals Who Turn Into Monsters
The thing that scares the bejeezus out of me is a person posting on social media who is not nice or intends to cause some…
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October 3, 2017
#AllHallowsReadNISM
Every year, Neil Gaiman encourages us all to “give someone a scary book” to celebrate Halloween. You can join Neil by sharing your favorite scary…
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September 28, 2017
Best Value Social Media Certifications – NISM vs Hootsuite
In 2012, we shared a blog post that compared our SMS certification exam with what’s available through Hootsuite University. It was one of our most…
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September 12, 2017
“A man is known by the company he keeps.” – It’s All About the Reputation
Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview…
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September 5, 2017
Context: What can social media strategists learn from the past?
I was recently watching a documentary about the excavation of a village where the archaeologist held up a thin, grey object and asked the filmmaker…
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August 29, 2017
Before You Re-Tweet: Copyright Pitfalls for Social Media Users and Practitioners
Given the constant need for content and eye-catching visuals, it would be nearly impossible for social media practitioners and users to create every bit of…
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August 17, 2017
Online Going Offline – Visiting NISM in Crystal, Minnesota
Have you experienced this phenomenon? This exciting, yet weird moment when you finally meet people in real-life that you have only seen online? Suddenly your…
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August 15, 2017
2017 is the Year to Take a Deep Dive into Video
Because social media has become a marketing and PR must-do, everyone needs to become a content creator. This means learning new skills and honing existing…
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August 3, 2017
Staying Mentally Strong While Working in Social Media
There’s been a lot of discussion lately on how social media is not healthy for you. But I’m here to tell you that it is,…
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