Future Jobs in Social Media and How to Get Them

Jobs in social media are becoming more and more common in companies both large and small. According to Simply Hired Job Trend Data (See Fig. A), the number of Social Media job posts have increased by 38% since October of 2011. An impressive growth figure considering...

10 Social Media Sites that are Most Important to Your Business

One of the most frequently asked questions that we get from the students of our courses is, “What social sites are the most important to social media success?” It is certainly a valid question. Who wouldn’t want to know if there is a mix of social...

Brand Sourcing in Social Media – Put on Your Utility Belt

What do golden arches, apples, targets, and deer have in common? Its marketing 101 – crafting a strong brand image can be the difference between an organization’s success and failure. From Fortune 500, to your local coffee shop, establishing a brand that embodies and...

Why A Strong Social Media Presence is Important for Your Business

A strong social media presence for companies today is more important than ever. It keeps them in the loop of what customers are saying about their product. It also gives them a competitive edge that can be used to connect with customers and establish trusting...

Starting Points for Social Media in Business

Today many business leaders are being forced to ask themselves one very important question: “What can I do to grow my business.” Although this often-asked question seems straight-forward, it will often go unanswered. As the technologies of our world...