I love Twitter! I spend time each week growing professional relationships and my business by connecting with others through Twitter. I love the condensed character limit (I know…they are trying to scare me with increased limits), the quick nature of the information...
Personas and Their Importance in Social Media When I first read about the National Institute for Social Media’s plan for #AllHallowsReadNISM and the question that keeps me up at night, many different things came to mind. Admittedly, not many were social media related...
The thing that scares the bejeezus out of me is a person posting on social media who is not nice or intends to cause some form of harm to others. The intent of social media is to connect individuals and groups. It is not a place to bash or virtually segregate others...
In 2012, we shared a blog post that compared our SMS certification exam with what’s available through Hootsuite University. It was one of our most popular posts and we heard how much it helped social media professionals make decisions about their professional...
Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview of aspects to look at and goals to keep in mind, I gave a couple of examples of how to cross the borders of social...
