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Gaming and Simulations in Digital Marketing Education

Gaming and Simulations in Digital Marketing Education

by Melissa Goodson | Jan 30, 2018 | EduSocial Blog, Strategy, Tools, Uncategorized

Experiential learning is a key component in many of the classes I teach both on-ground and online at The College of St. Scholastica and as an adjunct at Colorado Technical University.  Online gaming and simulations take the experience a step further to physically and...
Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand

Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand

by Theresa Myers | Jan 11, 2018 | EduSocial Blog, Strategy, Tools, Uncategorized

Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most...
What’s the difference between a strategist and a fortune teller?

What’s the difference between a strategist and a fortune teller?

by Amy Jauman | Dec 28, 2017 | EduSocial Blog, Strategy, Uncategorized

I would imagine fortune tellers see an increase in business at the end of each year. It tends to be when most of us stop and wonder about what the future – the next year and beyond – really holds. Fortune tellers oblige our curiosity and look into a crystal ball to...
Social Relationships will Fuel Change in 2018

Social Relationships will Fuel Change in 2018

by Melissa Goodson | Dec 14, 2017 | EduSocial Blog, Strategy, Uncategorized

What’s your goal for 2018? “Focus” is a good word to describe how I will approach my personal goals. I am an Assistant Professor teaching in Organization Development, Change, Marketing, Strategic Leadership, Management and Cultural Communications and Team...
Is the SM Customer Care Revolution Leaving You Behind?

Is the SM Customer Care Revolution Leaving You Behind?

by Josh Wardini | Nov 16, 2017 | EduSocial Blog, Strategy, Uncategorized

In today’s hyper-competitive marketplace, a business owner needs to understand and adapt to change. Consumers demand excellent customer service; businesses are finding new ways to satisfy customers by providing customer care on social media platforms. Are you being...
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