Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview of aspects to look at and goals to keep in mind, I gave a couple of examples of how to cross the borders of social...
My previous post about what social media strategists can learn from archaeology made me think of another topic that affects groups: Fake findings. In 1912, Charles Dawson claimed to have found “the missing link between ape and man.” A skull that became known as...
I was recently watching a documentary about the excavation of a village where the archaeologist held up a thin, grey object and asked the filmmaker what he thought it was. He, of course, had no idea – he had very little to go on. He could feel its weight and see its...
When you have brand presence on different social networks, you want to have thousands of followers. The more the better. But as fast as you gain more followers, it’s just as easy to lose them. Why engagement? Followers are not only numbers-they are people. Interesting...
The adage, it’s easier to accomplish more with others certainly holds true across business, especially in social media campaign planning and implementation. The social media professional is working alone or as part of a larger internal team to craft messages about...
