#AllHallowsReadNISM: The Frightening #Fails of Responding on Social Media

#AllHallowsReadNISM: The Frightening #Fails of Responding on Social Media

As a social media manager at a big brand, in a regulated industry none the less, one of the things that has consistently kept me awake at night is how we provide our community with the customer service they need on social media. What if a member tweets us at 11pm on a...