Snapchat is for Business, Not Just Food and Selfies

Snapchat is for Business, Not Just Food and Selfies

Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course is to blog on an area of social media that they found most interesting or learned...
4 Ways Small Businesses Can Use Social Media to Their Advantage

4 Ways Small Businesses Can Use Social Media to Their Advantage

From that little German bakery in Minneapolis that reminds me of my time studying abroad to that small specialty store that always has the coolest gifts for my friends, I just love supporting small businesses. There’s something to be said for the challenging work it...
Thank You Educators

Thank You Educators

It is Teacher Appreciation Week and at the National Institute for Social Media (NISM) we are so grateful for our amazing educators. Teaching can often be a thankless job, but our educators continue to show up, share their knowledge and expertise, and challenge...
Just Starting Out on Social Media? Follow These Three Brands

Just Starting Out on Social Media? Follow These Three Brands

Customers are looking to connect with brands on social media in an authentic and unique way. They want to see more than product stats and bland content. They want you to engage with them. They want to be heard. They want to see the heartbeat of your business. When...
6 Tips to Help You Further Your Brand on Social Media

6 Tips to Help You Further Your Brand on Social Media

To really stand out on social media, your business has to do more than fill your platforms with product stats and bland content. Customers want to connect online through stories that feel authentic and unique. They want you to engage with them. They want to see...