A Journalist’s Approach to Instagram

A Journalist’s Approach to Instagram

A sports writer gets to a local hockey arena a couple hours early, leaving plenty of time to set up in a spot with his or her laptop and to prepare for the game. With the stillness of the arena except for maybe a few workers, the reporter snaps a photo from the top of...
Improve your LinkedIn’s Curb Appeal

Improve your LinkedIn’s Curb Appeal

As a college student nearing graduation, the prominence of LinkedIn’s connection opportunities have not been lost on me. Like everyone else, I know that a solid LinkedIn profile is more important than ever to job seekers and hiring managers. But with more than half a...
Math 2.0 Day: Celebrating Math and Innovation on July 8th

Math 2.0 Day: Celebrating Math and Innovation on July 8th

July 8th is Math 2.0 Day – and it’s our opportunity to recognize that the world today runs on math and numbers! Social media professionals will be the first to tell you that without math, it would be incredibly difficult to have meaningful conversations with our...
Should You Buy a Positive Review?

Should You Buy a Positive Review?

I recently visited a local McDonald’s, and noticed a change on the top of the receipt. In the past, they asked for feedback about my experience, and in return, they offered a free Quarter Pounder with cheese or a free breakfast sandwich for my feedback. This time, as...
The Resource for Social Media Professionals that Will Take a Lot of the Guess Work Out of the Job

The Resource for Social Media Professionals that Will Take a Lot of the Guess Work Out of the Job

When social media as we know it today first came on the scene in 1997, it was viewed as a way for people to stay connected with friends near and far online. It wasn’t long, however, before businesses started taking note of the medium’s potential to connect them with...