Personas and Their Importance in Social Media When I first read about the National Institute for Social Media’s plan for #AllHallowsReadNISM and the question that keeps me up at night, many different things came to mind. Admittedly, not many were social media related...
When you have brand presence on different social networks, you want to have thousands of followers. The more the better. But as fast as you gain more followers, it’s just as easy to lose them. Why engagement? Followers are not only numbers-they are people. Interesting...
The adage, it’s easier to accomplish more with others certainly holds true across business, especially in social media campaign planning and implementation. The social media professional is working alone or as part of a larger internal team to craft messages about...
Every day we all play a part of different mini communities – work, hobbies, family, faith, school, neighborhood, friends – but often we limit ourselves in terms of professional communities outside of our co-workers. One of the goals at the National Institute for...
In the world of social media marketing, you are what you share to a very great extent. People actively engaged in an organization’s social community are primarily doing so because they seek information and, sometimes, dialog. If you share wisely, you build an...
