Click to Hire: Attracting Best Fit Candidates to Social Media Marketing Positions

Click to Hire: Attracting Best Fit Candidates to Social Media Marketing Positions

Photo by Tima Mirochnichenko If you are hiring for a job in social media, it may seem smart to copy and paste a similar position description another company is using to recruit for your open role. A lot of companies have the same types of jobs and the basic skills are...
30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

Photo by Resume Genius Bringing a new social media professional onto your marketing team is an exciting opportunity to infuse fresh ideas into your digital presence. But even the most talented social media experts can struggle to find their footing without a proper...
Crafting the Perfect Social Media Job Title

Crafting the Perfect Social Media Job Title

Anyone who’s been responsible for choosing a title when creating or updating a social media marketing job can attest to the fact that it isn’t as easy as it may seem. A job title has to be appealing to candidates, convey the appropriate level of expertise and...
Mastering Social Media Project Management

Mastering Social Media Project Management

Photo by cottonbro studio Managing multiple campaigns across several social media channels can be challenging, and even further complicated with multichannel campaigns across several brands. Mastering the art of social media project management is not only critical for...
Meet and Greet: Charice Patterson

Meet and Greet: Charice Patterson

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...