Featured image by Ketut Subiyanto In a perfect world, your brand’s social media presence would run smoothly, with engaging content, consistent growth, and positive feedback. But social media doesn’t exist in isolation, and real-world crises inevitably spill into...
Image Source Understanding Media Monitoring for Negative Publicity In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
Hurricane Ian was an unwelcome guest who left major portions of Florida destroyed, especially in the southwest area. His strength, size, and point of impact was not even close to what had been predicted. Some might say, Ian wasn’t what he appeared to be on his...
