Tips for Effective Project Management

Tips for Effective Project Management

Effective project management is the cornerstone of success in today’s fast-paced business environment. It doesn’t matter if you’re overseeing an in-house team or working with freelance partners, it’s essential to set clear deadlines, recognize...
5 Musts When Creating a Content Strategy

5 Musts When Creating a Content Strategy

Image source: Unsplash If you are a business or organization, you likely have one of these goals:  Sell products  Promote services  Gain subscribers  Acquire volunteers  Collect donations  Hire staff  How do you sell yourself to your target audience to reach these...
Getting a Good Foundation for Your Social Media Strategy

Getting a Good Foundation for Your Social Media Strategy

Let me set the mood. It’s a beautiful spring day on a college campus. But you are stuck at your desk. It’s your first week as a Social Media Specialist. Today, you will have your first meeting with your manager. You have a social media strategy drafted and...
Getting More from My Summer Conference Schedule

Getting More from My Summer Conference Schedule

Industry conferences happen all year long and provide us with the opportunity to network with others, learn new techniques, and get reenergized to do the work we are called to do. What I find is that I am often so focused on “wrapping things up” in the office before I...
Asking the Magic 8 Ball – Stepping into 2018

Asking the Magic 8 Ball – Stepping into 2018

Making plans for the upcoming year, and sometimes even just for a week, can feel like an impossible task. At times it is hard to predict what lies ahead and what might happen. Wouldn’t it be nice to have a crystal ball to show us what lies ahead? Or even just a...