Should You Buy a Positive Review?

Should You Buy a Positive Review?

I recently visited a local McDonald’s, and noticed a change on the top of the receipt. In the past, they asked for feedback about my experience, and in return, they offered a free Quarter Pounder with cheese or a free breakfast sandwich for my feedback. This time, as...
Reconsidering the Review Route – The Where, When, and How of Online Reviews

Reconsidering the Review Route – The Where, When, and How of Online Reviews

Photo by rawpixel on Unsplash Asking for online reviews oftentimes stresses people, for a number of reasons. They don’t want to seem incompetent, they don’t want to get negative reactions or, the worst of all, somebody might answer “no”. When seeking reviews, asking...
Reconnecting with Reviews – Why we need reviews in our online portfolio

Reconnecting with Reviews – Why we need reviews in our online portfolio

Online reviews have become a part of everyday purchase decisions and social media interaction. Still, business owners and companies have a hard time with reviews. The potential pitfalls and not too obvious numbers of returns make it hard to see the benefits. Although...