Image Source Understanding Media Monitoring for Negative Publicity In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
As a social media manager at a big brand, in a regulated industry none the less, one of the things that has consistently kept me awake at night is how we provide our community with the customer service they need on social media. What if a member tweets us at 11pm on a...
A modern norm when beginning to establish a relationship is typically to connect online using social media. We meet someone and this person becomes a potential professional networking contact, new friend, or even a romantic interest. Before deciding to pursue the...
