Brand Ambassador? Influencer? Who’s Best Qualified to Spread the Word about Your Brand

Brand Ambassador? Influencer? Who’s Best Qualified to Spread the Word about Your Brand

Photo by Jarritos Mexican Soda Are you starting a business—or trying to grow one—and feeling stalled? It may be time to connect with someone who could be a brand ambassador—or several ambassadors, if you believe in the old saying, “the more the merrier.” Before you...
Building Alliances with Strategic Social Media Partners: It Takes Two

Building Alliances with Strategic Social Media Partners: It Takes Two

Last month, I reflected on the topic of strategic alliances in social media and found that it was difficult to incorporate all of my inspiration on the topic with just one blog post. In that post, I outlined a plan to put partnerships into action. Now I will focus on...