How to Reach More Readers Using Social Media and Publicity

How to Reach More Readers Using Social Media and Publicity

Book marketing and publicity for nonfiction authors can be overwhelming with the vast array of social media platforms. Many authors wonder how to use social media and worry they will do it wrong. Let’s address some basic dos and don’ts of using social media for book...
A Simplistic Approach to Social Media

A Simplistic Approach to Social Media

When was the last time you sat still and were simply present? In today’s fast-paced world full of schedules, chores, and obligations, it seems nearly impossible to pause, breathe, and focus on the little things. And yet we’ve all heard that mindfulness is...
Brands Just Want to Have Fun

Brands Just Want to Have Fun

I can only hope that upon reading the title of this blog you heard Cyndi Lauper crooning the undeniable jam that is “Girl’s Just Want To Have Fun.” But these crazy antics shouldn’t only apply to the hair-teased women of the 80s — the idea of letting loose and acting...
Improve your LinkedIn’s Curb Appeal

Improve your LinkedIn’s Curb Appeal

As a college student nearing graduation, the prominence of LinkedIn’s connection opportunities have not been lost on me. Like everyone else, I know that a solid LinkedIn profile is more important than ever to job seekers and hiring managers. But with more than half a...
Should You Buy a Positive Review?

Should You Buy a Positive Review?

I recently visited a local McDonald’s, and noticed a change on the top of the receipt. In the past, they asked for feedback about my experience, and in return, they offered a free Quarter Pounder with cheese or a free breakfast sandwich for my feedback. This time, as...