Meet and Greet: Melissa Fransen

Meet and Greet: Melissa Fransen

The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....
Meet and Greet: Marissa Shaffer

Meet and Greet: Marissa Shaffer

The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....
Is There Value in Tagging Others in Social Media Posts?

Is There Value in Tagging Others in Social Media Posts?

Posting on social media has become a daily activity for many individuals and businesses across the globe. Often the goal is to engage or communicate with others. With this in mind, how do we know when to tag people or brands? And what’s the value of tagging others? ...
How to Reach More Readers Using Social Media and Publicity

How to Reach More Readers Using Social Media and Publicity

Book marketing and publicity for nonfiction authors can be overwhelming with the vast array of social media platforms. Many authors wonder how to use social media and worry they will do it wrong. Let’s address some basic dos and don’ts of using social media for book...
A Simplistic Approach to Social Media

A Simplistic Approach to Social Media

When was the last time you sat still and were simply present? In today’s fast-paced world full of schedules, chores, and obligations, it seems nearly impossible to pause, breathe, and focus on the little things. And yet we’ve all heard that mindfulness is...