April 20, 2017
Trust Me, I’m a Marketer
I felt like Dear Abby, listening to the plight of Ignored Marketer in Minneapolis (the pen name I assigned her in my mind). She asked…
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January 17, 2017
Learning from 2016 and Adjusting to 2017
Ways 2017 is Going to be a Big year for Social Media 2016 was a year of transformation for social media and the ways that…
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December 20, 2016
Check Off Your First 2017 Resolution This Week
I’ve enjoyed working with the National Institute of Social Media immensely lately. We’re putting out a series of new books in 2017 to help social…
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October 11, 2016
What We Can Learn from Pokémon GO
I would say you’ve been living under a rock the past couple months if you hadn’t heard of the Pokémon GO craze. But I can’t—practically…
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September 1, 2016
Aligning Corporate And Marketing Goals For Success
Silos are fairly prevalent in many businesses — heck, Machiavelli predicted their existence way back in 1513 — and, unfortunately, ‘alignment’ is not as prevalent.…
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