Creating an Effective Social Media Marketing Campaign

Creating an Effective Social Media Marketing Campaign

Social media marketing isn’t just the future – it’s a necessary component of any successful marketing strategy today. If your business has any interest in attracting a younger demographic, creating an effective social media marketing campaign is essential.  It’s the...
6 Tips for Mastering Real-Time Marketing During Real-Time Events

6 Tips for Mastering Real-Time Marketing During Real-Time Events

Real-time marketing is about tapping into an active audience on digital communication channels, like social media, during large-scale events and trending conversations. Big-name brands have huge followings on their social channels, and those fans and followers are...