5 Legal Issues in Social Media Marketers Should Be Aware of

5 Legal Issues in Social Media Marketers Should Be Aware of

There are certain legal issues that anyone who is marketing on social media should be aware of. You should be aware of the risk of plagiarism when other people copy your content and post it to their own feed. Another legal issue is copyright ownership. You should also...
Meet and Greet: Wendy Wicks

Meet and Greet: Wendy Wicks

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Lessons Learned: To bot or not to bot?

Lessons Learned: To bot or not to bot?

It’s been just over 2 1/2 months since we launched a chatbot on our institutional website. Now I’m not here to sell you on whether or not a chatbot is right for you and your business or institution – that’s an answer that can only be found within your own goals...
Meet and Greet: Evan Rivera

Meet and Greet: Evan Rivera

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
The Power of a Social Media Break: Lessons Learned When I Locked My Phone in a Box

The Power of a Social Media Break: Lessons Learned When I Locked My Phone in a Box

Image Source: Katy Spencer Johnson The great outdoors. A stressed-out social media strategist. One box with a lock. Thus began my 96 hour social media break.  After four years of being “on” as a full-time social media manager. I reached a moment of clarity: I needed...