More Than Just Fireworks

More Than Just Fireworks

It’s no question that when it comes to Independence Day, Americans tend to go all out. According to this infographic, it is expected hungry barbecuers across the U.S. will spend $6.8 billion on July 4th food. It also comes as no surprise that more than 16,000...
A Journalist’s Approach to Instagram

A Journalist’s Approach to Instagram

A sports writer gets to a local hockey arena a couple hours early, leaving plenty of time to set up in a spot with his or her laptop and to prepare for the game. With the stillness of the arena except for maybe a few workers, the reporter snaps a photo from the top of...
Tools for a Wow Factor on Instagram

Tools for a Wow Factor on Instagram

Before we get started, be sure to check out my previous NISM blog post, 4 Ways to a Wow Factor on Instagram. Now that we’ve discussed on-trend visual marketing tactics for Instagram, it’s time to showcase the apps and tools that you can use to make these tips a...
4 Ways to a Wow Factor on Instagram

4 Ways to a Wow Factor on Instagram

Recently, Facebook has taken more steps toward prioritizing meaningful interactions between friends and family and less on brand content, allowing Instagram to step in as “the new home for brands.” This means it is more important than ever for Instagram marketers to...
5 Tips from Top Business Leaders on Developing an Online Presence

5 Tips from Top Business Leaders on Developing an Online Presence

Having an active social media presence isn’t just for celebrities and prospective influencers these days. CEOs and business leaders are influencers too. Their social media presence helps drive public opinion, strengthens their company’s brand and develops them as...