The Elusive “Best Day & Time” May Be Lurking in Plain Sight

The Elusive “Best Day & Time” May Be Lurking in Plain Sight

Looking for the best day & time has been an age old hunt for marketers, dating back to the days of email marketing and cold calling. While efforts have been made to provide this information, whether it’s through articles touting the “best day & time” to post...
Micro-Influencers & Social Media Marketing

Micro-Influencers & Social Media Marketing

Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course is to blog on an area of social media that they found most interesting or learned...
How to Tag Others in Social Media Posts

How to Tag Others in Social Media Posts

The actual steps to tagging a person or business account on social media can vary slightly by platform. Here are a few techniques to get you started. When in doubt, check out the platform specific recommendations for tagging as things can change over time. Not sure if...
Is There Value in Tagging Others in Social Media Posts?

Is There Value in Tagging Others in Social Media Posts?

Posting on social media has become a daily activity for many individuals and businesses across the globe. Often the goal is to engage or communicate with others. With this in mind, how do we know when to tag people or brands? And what’s the value of tagging others? ...
Influencers are Losing their Influence

Influencers are Losing their Influence

Open Instagram and begin to scroll through your feed. How many organic posts made by friends or family do you see before you come across an influencer-sponsored post? Odds are you won’t make it very far, seeing as 93% of influencers use Instagram as their platform of...