Twitter Wants You to Read Before You Retweet

Twitter Wants You to Read Before You Retweet

Twitter is taking a stab at ensuring its users engage in meaningful conversations. “To help promote informed discussion,” Twitter is testing a new feature that will ask users if they really want to retweet a link they haven’t actually taken the time to read...
Are We All Safe Online?

Are We All Safe Online?

Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most interesting...
Made you Click: The Clickbait Debate

Made you Click: The Clickbait Debate

In December 2006, Jay Geiger wrote a blog post that included a never-before-seen word: clickbait. The logic was simple — click referred to the click of a computer mouse while bait referred to something that lures in online users like a worm might lure in a giant...
When Vanity Metrics Lead You Down the Wrong Path

When Vanity Metrics Lead You Down the Wrong Path

Vanity metrics…we’ve heard so much about them, and the good news is that a lot of recent buzz suggests that marketers are understanding the value of deeper insights in social listening. Platforms such as Instagram are talking about doing away with the like button, in...